Wednesday February 13,
Press Release
SOURCE: Commence Corporation
Commence & Lifecycle Marketing to Offer CRM Based Revenue Enhancement
Models,
a Top Down Sales Process and Training
OAKHURST, N.J.--(BUSINESS WIRE)--Feb. 13, 2002--Commence Corporation, a leading provider of Customer Relationship Management solutions for small to mid-sized businesses (SMBs), and Lifecycle Marketing, creators of the Pinnacle Revenue Enhancement Models, Pinnacle Account Strategy and Analysis Form and the Pinnacle Sales Process, have teamed up to offer sales consulting, mentoring and training programs for users of the Commence CRM solution.
Commence RM features a powerful account management database with an integrated suite of pre-built, customizable CRM applications that support a broad range of business applications - including sales force automation, marketing campaign management, customer service, contact management and help desk activities - at an affordable price. The product is highly scalable and capable of supporting hundreds of users - enabling SMBs the flexibility to grow their business and extend their CRM database to address emerging needs.
Lifecycle Marketing provides a series of consulting, training and mentoring programs guaranteed to enhance the overall efficiency and effectiveness of your sales organization. These services build revenue enhancement models needed to implement a top-down sales process that significantly accelerates revenue growth, shortens sales cycles and increases the average size of a deal. This technology takes account relationships to the highest levels within your target market.
"CRM systems like Commence RM do a great job assisting sales and support organizations in capturing and sharing vital prospect and customer information,'' stated Rick Brown, President of Lifecycle Marketing."Commence RM is particularly good at sales process management. The product incorporates an easy-to-use sales methodology that helps standardize the sales process, automate routine tasks and bring structure to the sales organization. The robust applications of Commence RM, combined with our Pinnacle Sales Process, empowers small- to mid-size businesses to become highly effective sales organizations.''
The Pinnacle Sales Process is specifically designed to train sales executives to sell to top executives and provides the tools needed to implement each step of the process. This results in increased revenue from both direct and indirect sales channels and provides the necessary tools to rapidly capture market share. Lifecycle Marketing develops strategic selling tools necessary to earn the right to sell at senior executive levels. Selling at these levels provides the momentum to accelerate the revenue growth of your product, in your market and against your competition.
"What first attracted us to Commence RM was its comprehensive functionality and ease of use,'' says Brown. "We felt that we could tailor the Pinnacle Models and Sales Process so customers could quickly improve the effectiveness of their sales efforts. Small- to mid-size businesses are looking for a quality, affordable CRM solution that is easy to implement and provides the means to accelerate revenue growth. Commence RM is a smart choice,'' he added.
"We are pleased to be working with Lifecycle Marketing,'' says Larry Caretsky, President of Commence Corporation. "The most successful companies in the world are market-driven and operate efficient sales, marketing and support organizations. Small- to mid-size companies often find it difficult to recruit well-trained sales personnel. Commence RM, combined with the Pinnacle Revenue Enhancement Models and Sales Process, can provide businesses with the tools and training needed to accelerate revenue growth and improve overall sales effectiveness.''
Pricing & Availability
Commence RM is aggressively priced at $695 per user license. A developer's version is also available for value-added resellers to address vertical market needs. Commence RM is available through the Commence worldwide network of authorized Business Partners. Contact Commence for information and pricing details at 877-COMMENCE.
About Commence Corporation
Founded in 1988, Commence
Corporation is a leading provider of customer relationship management (CRM)
software solutions. For more than a decade, Commence has dedicated itself to
supporting the business needs of small to mid-size companies. Commence RM and
its award-winning technology offers a suite of integrated applications that
provide comprehensive sales, marketing and customer support capabilities.
Commence maintains thousands of users through a worldwide distribution network,
with outlets in North and
About Lifecycle Marketing, Inc.
Founded in 1993, Lifecycle
Marketing, Inc. is a sales consulting and training company dedicated to the
singular purpose of dramatically accelerating revenue growth. The company has
worked with multi-billion dollar concerns as well as startups with equal
success. They have gained a reputation of effectively implementing top-down
sales processes that rapidly capture market share. Their revenue enhancement
models customize the sales process to help the sales force execute each step of
the sales process in a consistent and effective manner. Lifecycle Marketing has
helped companies worldwide. For more information, contact Lifecycle Marketing,
Inc. at 281-866-8600 or visit the company's web site at www.pinnacleselling.com.
Commence Corporation
Dean Smollen, 732-660-1010, ext. 233
d.smollen@commence.com
or
Springboard Public Relations
Glenn Steinberg, 732-863-1900, ext. 104
gsteinberg@SpringboardPR.com