Sales representatives often spend valuable time chasing tire kickers vs. qualified leads because they do not have the tools they need to properly qualify leads. Commences lead management application takes traditional CRM software to a whole new level. Incorporated in the web CRM application is a lead scoring system that automatically ranks each lead according to a series of pre-defined questions that are incorporated within the CRM application. The ranking system then color codes each lead based on its value. This ensures that each sales representative is completely focused on the most qualified opportunities. No other CRM solution offers this capability today.