Commence :: Marketing Management Solution

PRODUCTS > CRM for MANUFACTURING > Marketing Management

MARKETING – Create & Manage Marketing Campaigns The more you know about your prospects and customers, the better you’ll be able to optimize your strategy for customer acquisition, retention and cross selling. Commence Marketing provides a comprehensive easy to use solution for marketing automation. The application enables the efficient management of multi-channel campaigns, task management, budgeting, lists management, campaign analysis and reporting.
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	Key Features
	Account/Contact Management	Capture, manage and share a complete account and contact profile including history with others throughout the organization.
	Campaign Management	Create, launch and monitor the performance of marketing campaigns.
	Task & Event Management	Assign specific tasks and timeframes to internal/external marketing staff.
	Calendar & Activity Management	Synchronize calendars and address books, manage activity remotely.
	Budgeting	Establish specific budgets for each campaign or event.
	List Management (Data import/export)	Import lists for telemarketing, targeted campaigns and follow-up activity.
	Advanced Desktop Integration MS Outlook/Word/Excel	Utilize desktop tools to improve the effectiveness of campaign communication, bulk e-mail, letter templates and analysis.
	Email Campaign Execution	Efficiently manage the distribution of multiple bulk e-mail campaigns.
	Call Campaign Management	Improve the number and quality of leads generated through effective call campaign management.
	Lead Qualification & Distribution	Qualify leads generated via marketing campaigns and automatically distribute to appropriate Sales representative.
	Document Management (literature fulfillment)	Access a library of marketing collateral/documents to support customer request.
	Campaign Analysis & Reporting	Identify ROI of each campaign including campaign performance, lead generation and revenue recognition.
	Mobile	Stay in touch and manage campaign activity while away from the office. Supports wireless and remote connectivity.

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