Just over a decade ago Salesforce.com introduced Customer Relationship Management software (CRM), delivered over the Internet as a SaaS CRM service. Being the first to market provided them with the advantage of establishing a high price point for their offering and many companies seemed all too willing to pay for it, until now. What has changed over the past ten years is that there are now dozens of alternatives to Salesforce.com and several high quality trusted companies that offer similar functionality at a significantly lower cost.
Commence Corporation is one of these companies. Commence has a rich history and has been providing on-premise CRM software to small enterprises and mid-size companies for more than two decades. In fact, Commence was the original developer of IBM Current, a desktop contact manager, and SuperSELL, IBM’s sales force automation offering. As such, Commence is no stranger to the CRM sector. A few years ago the company expanded its product line by migrating its award winning desktop CRM software to the cloud. Commence is one of the only companies that offers its customers the “freedom of choice” to deploy the software via the cloud or on premise.
Why Commence Makes Sense
One of the key CRM selection criteria that are driving customers to Commence CRM is that the company does not force you into a “pre-defined” box. Salesforce.com forces customers like you to select a specific product edition that locks you into a set of pre-defined features or limits the number of users you may have based on the price you paid. In fact, Commence does not have any restrictions of any kind. The product is modular in design which means you can select the functionality you require today and add additional modules or users at any time without incurring a substantial price increase, just because you switched to a different “pre-defined” box or edition, or added additional people.
If you took a survey of companies that have selected CRM software, you will discover that many of them fell into the feature trap, where they ended up paying for more functionality than they end up using. This is because the vendor has forced them into buying a product edition with pre-set functionality as mentioned above. This just doesn’t make sense. To make matters worse, the majority of these companies are utilizing functionality that is standard in most quality CRM solutions like Commence, such as account and contact management, activity management, sales management, lead management, and Outlook and email integration. Add those that also use it for marketing campaigns or mobile access and you have covered the lion share of the market. Commence offers all of the above along with a help desk or customer support module, a document library, a project management application and integration with accounting systems like QuickBooks.
The point is this: Trusted CRM providers like Commence have leveled the playing field and can provide similar functionality to products like Salesforce.com at a fraction of the cost. If you’re an organization that requires a lot of users, the cost savings with Commence can be substantial. If you are considering a CRM solution, take a few moments to evaluate Commence CRM. To learn more about Commence visit the company’s web site at www.commence.com or ask for a free CRM trial and experience Commence CRM for yourself.