Contact Management Users Express Interest in Commence Online CRM

Commence Corporation, one of the leading providers of Customer Relationship Management (CRM) software, is experiencing a higher than usual interest in their online CRM software from users of traditional desktop contact management software.

“There are thousands of users of the older desktop software programs such as Act, Goldmine, Maximizer and others”, says Larry Caretsky, president of Commence Corporation. “These companies have been using contact management software for many years primarily because they own the license and the software has continued to operate without any additional expense.  The problem is that the software is now outdated and no longer operates on Microsoft’s newer desktop operating systems like Windows Vista and Windows 7 and does not integrate with the latest Microsoft Office 2007 and Microsoft Office 2010 software packages.”

“As a result, these companies are now forced to upgrade their software so it’s a great time to investigate CRM alternatives. While these companies are accustomed to desktop contact management software, they are well aware of the industry’s move toward online CRM programs that do not require any hardware upgrades or software implementation.  The interest in Commence Online CRM is based on their familiarity with Commence Corporation as a provider of CRM software for mid-market and smaller enterprises.  They know the Commence brand”, continued Caretsky, “ so we may be the first stop on their list of CRM alternatives”.

Learn more about the contact managment features in Commence’s Online CRM and see how they can help your business.

Online CRM Software Made Easy

Companies of all sizes are now taking advantage of online CRM or online Customer Relationship Management software.  The days of long and costly implementation cycles have been replaced by rapidly deployable online CRM solutions.  One of the companies enjoying a high degree of success in the CRM sector is Commence Corporation.  Commence has been providing customer management solutions for contact management, sales force automation, marketing campaign management and customer service for more than two decades.

Commence CRM has been designed for mid size and smaller enterprises and as such is modular in design, easy to use and affordable.  Commence CRM software is also very customizable and can be deployed and operational within 24 hours.  Perhaps the greatest strength of this online CRM solution is the products home page or CRM dashboard.  The dashboard displays information such as your e-mail, today’s calendar and to-do’s, new leads, sales opportunities to follow-up on, alerts, service tickets, projects, and even a sales funnel that displays where each new sales opportunity is in the sales cycle.  End users find that they can conduct 90% of their daily business without ever leaving the CRM dashboard home page, making the learning curve extremely short and enabling them realize a rapid return on their investment.

Commence online CRM is ranked among the top ten cloud CRM systems in the industry. Learn more about Commence online CRM and how it can help grow your business.

Who Are the Top CRM Vendors? Just Ask Google.

Companies that are considering the implementation of Customer Relationship Management software often use search engines like Google or Bing to learn about CRM systems and the recommended solution providers.  CRM vendors are well aware of this and as a result, companies like Microsoft, CRM and others are spending millions of dollars to get listed in the top positions:

google top crm vendors

The techniques for marketing and building brand awareness have changed radically in the past decade and the Internet has become one of the most powerful vehicles for introducing new products and services.  The problem with the Internet is that it is becoming more and more like television where people seem to believe that anything they see or read about is true.  Most people are aware of how Internet search engines work:  The companies that are listed in the top three positions have simply paid more than the others, but the consumer does not seem to care. They assume that if you are listed in the top position then you must be the best at what you do.

Customer Relationship Management software is a good example of this. Companies like Microsoft and are willing to out-bid everyone to hold the top positions, but does this mean they are the best solutions for your business?  What’s interesting about the CRM software sector is that industry experts have indicated that as many as 70% of all CRM systems fail to get implemented or fully utilized.   If this is true, does this mean that the top rated CRM or leading CRM providers have a 70% failure rate?  I can’t say, but it does make one question whether selecting a CRM solution that is top rated on the Google search engine means you have selected the best CRM solution for your business, doesn’t it?

The Formula for CRM Success

The good news for the consumer is that there are a number of very good CRM software programs available from companies that are not listed in the top three search engine positions. One of these companies is Commence Corporation. Commence has been providing CRM software solutions to mid size companies and small enterprises for more than two decades. While the company is not listed in the top three spots, Commence offers perhaps a more compelling statistic: positive customer testimonials and one of the highest success rates for implementation and use of their CRM software.

One of the reasons for this success is that Commence doesn’t just sell CRM software. The company combines the CRM software with a proven implementation plan and a set of CRM “best practices” for sales execution and sales optimization. The implementation plan outlines the company’s responsibilities and those of the customer along with a timeline to ensure the project remains on track.  These CRM best practices have been designed by a team of highly trained sales professionals that help companies create and implement a proven sales methodology resulting in better sales execution while ensuring timely and accurate reporting.

Over the past two decades, Commence Corporation has established a proven track record for helping companies to become a more efficient sales and service organization.  Many of these companies have remained customers for as long as the company has been in business.  This certainly illustrates that the Commence CRM software complemented by its CRM best practices have provided a winning formula for its customers.  Unfortunately, you won’t find this listed on the Google search engine.

Learn more about the Commence CRM product and best practices at or consult with our CRM experts at 1-877- 266-6362.

Commence CRM CEO Caretsky Spells Out CRM Product Differentiation

Commence CRM Customers

Commence Corporation is a leading provider of Customer Relationship Management solutions. The company’s products are designed to provide small to mid-size businesses with flexible solutions that leverage the Web to offer an integrated platform for managing sales execution and customer service. Commence supports several thousand customers through a world-wide distribution network, with outlets in North and South America, Europe and Asia/Pacific.

The Commence CRM client roster is impressive and includes ABC television, Alcatel, American Express, Bank One, Bank of America, BP, Brinks, Century 21, EDS, Exactech, Ford, General Electric, Handyman Connection, IBM, Merrill Lynch, PNCBank, Northrop Grumman, NYPD, New York Post, Princess Cruises, Raytheon, Shell, Siemens, Sprint, Steelcase, St. Luke’s Hospital, TDK, Tele Atlas, and Unicef are just some of the marquis clients. The company has embraced the small business CRM market as well.

Mid-market CRM Competition

TR Cutler, a leading business journalist, recently interviewed Larry Caretsky, CEO of Commence Corporation, to learn more about the company is competing with the large players in the CRM space such as Cutler asked Caretsky, “How does a company like Commence compete against the Goliath of and other CRM giants that are publicly traded and well-financed?” Caretsky answered, “Well in this “pay to play industry” it is hard to rise above the noise of Microsoft Dynamics CRM and The way Commence succeeds is to simply be better at one or two aspects of the business then the big guys. Commence has been very clear in differentiation and continues to quietly and consistently earn new customers and build solid references. The single most significant CRM differentiator Commence possessed versus the big CRM giants is our business model.’s objective, for example, is to sell their solution to as many companies as possible regardless of size or industry. The only way to do this is to develop a generic set of CRM features that supports the general business requirements of companies across all industries. This one size fits all approach does not work in all industry sectors. has recognized this short-coming and created an add-on development tool that allows for the customization of their CRM solution. The problem is that the SMB space has no interest in doing custom development, nor has the infrastructure to support it.”

Commence CRM, unlike Salesforce CRM, is developing specific vertical industry solutions that are already tailored to the unique business requirements of the customers in each particular sector. The result…customers can achieve a rapid return on their investment (ROI) without costly development work. Commence currently has a tailored solution for manufacturers and distributors and a construction vertical CRM is in development.

Commence Corporation has posted the entire interview at: Commence, a David and Goliath Story. Commence is offering a small to midsize business site license program that will enable customers to add users at no additional cost. Site licenses start at a five user level and require an annual contract.

Commence Delivers Unique Hybrid CRM Hosted Offering

Hybrid Cloud On Premise CRM Solution
Photo owned by davidgsteadman (cc)

When people think about hosted CRM software they think about using the Internet to access their data.  This is because the majority of CRM solutions today are web based, deployed as a hosted service over the Internet and accessed as a browser based CRM application.

Commence Corporation has taken a slightly different approach to the deployment of their CRM software.   While the majority of businesses do select the company’s web based CRM offering, more and more are beginning to turn to a hybrid CRM deployment, where the CRM software is implemented on each personal computer with only the server being hosted by Commence Corporation.  This hybrid approach provides a full offline CRM client and is attractive to companies that do not have a reliable Internet connection and for those that would like to ensure that they have a copy of their data in-house.

Because the software is implemented on each computer, the Internet is only used periodically to update the main CRM server.  As a result, if an Internet connection is not available each employee can continue using the CRM system since they are interacting with their local offline CRM client on a desktop or laptop computer.  When the Internet connection returns, the CRM server is automatically updated with any changes that have been made.

“It’s really the best of both worlds”, says Larry Caretsky, president of Commence Corporation. “The customer can utilize our CRM software on premise and have immediate, local and offline access to their data without having to rely on an Internet connection.  Meanwhile our professional engineers are taking care of managing the server hardware and providing critical IT services such as back-up and recovery and managing the system security, such as virus protection.  This allows our customers to focus their energy on growing their businesses”.

To learn more about this unique hybrid CRM solution including full offline CRM client functionality, visit the Commence web site at