Who Are the Top CRM Vendors? Just Ask Google.
Companies that are considering the implementation of Customer Relationship Management software often use search engines like Google or Bing to learn about CRM systems and the recommended solution providers. CRM vendors are well aware of this and as a result, companies like Microsoft, Salesforce.com CRM and others are spending millions of dollars to get listed in the top positions:
The techniques for marketing and building brand awareness have changed radically in the past decade and the Internet has become one of the most powerful vehicles for introducing new products and services. The problem with the Internet is that it is becoming more and more like television where people seem to believe that anything they see or read about is true. Most people are aware of how Internet search engines work: The companies that are listed in the top three positions have simply paid more than the others, but the consumer does not seem to care. They assume that if you are listed in the top position then you must be the best at what you do.
Customer Relationship Management software is a good example of this. Companies like Microsoft and Salesforce.com are willing to out-bid everyone to hold the top positions, but does this mean they are the best solutions for your business? What’s interesting about the CRM software sector is that industry experts have indicated that as many as 70% of all CRM systems fail to get implemented or fully utilized. If this is true, does this mean that the top rated CRM or leading CRM providers have a 70% failure rate? I can’t say, but it does make one question whether selecting a CRM solution that is top rated on the Google search engine means you have selected the best CRM solution for your business, doesn’t it?
The Formula for CRM Success
The good news for the consumer is that there are a number of very good CRM software programs available from companies that are not listed in the top three search engine positions. One of these companies is Commence Corporation. Commence has been providing CRM software solutions to mid size companies and small enterprises for more than two decades. While the company is not listed in the top three spots, Commence offers perhaps a more compelling statistic: positive customer testimonials and one of the highest success rates for implementation and use of their CRM software.
One of the reasons for this success is that Commence doesn’t just sell CRM software. The company combines the CRM software with a proven implementation plan and a set of CRM “best practices” for sales execution and sales optimization. The implementation plan outlines the company’s responsibilities and those of the customer along with a timeline to ensure the project remains on track. These CRM best practices have been designed by a team of highly trained sales professionals that help companies create and implement a proven sales methodology resulting in better sales execution while ensuring timely and accurate reporting.
Over the past two decades, Commence Corporation has established a proven track record for helping companies to become a more efficient sales and service organization. Many of these companies have remained customers for as long as the company has been in business. This certainly illustrates that the Commence CRM software complemented by its CRM best practices have provided a winning formula for its customers. Unfortunately, you won’t find this listed on the Google search engine.
Learn more about the Commence CRM product and best practices at www.commence.com or consult with our CRM experts at 1-877- 266-6362.