Commence CRM – The Perfect CRM Solution for the Middle Market

For more than two decades Commence Corporation has been providing high quality affordable CRM software for mid-size companies and small enterprises. While certainly not a household name like CRM or Microsoft Dynamics CRM, Commence CRM is utilized by several thousand companies serving more than 30 industries in 22 countries around the world. Commence Corporation’s success is driven by pinpoint product positioning and by delivering a top rated CRM solution at an attractive cost.

Commence is cleverly positioned as the CRM solution for companies that require more than basic contact management and sales automation and forecasting functionality, but not the cost and complexity of enterprise level CRM product offerings. Commence CRM offers a well designed user interface which makes the product extremely intuitive and easy to use.

Commence CRM is a true middle market CRM solution. In addition to the basic contact management and sales automation and forecasting features provided by low-end small business solutions, Commence offers a level of functionality traditionally only found in enterprise level products such as: lead management, activity management, marketing campaign management, a document library, project management, a help desk solution with a knowledgebase, FAQ and customer portal, an accounting interface, analytical reporting and integration with most popular mobile devices. The full set of CRM application modules rivals that of Salesforce CRM at a fraction of the cost. “We simply have a better, easier to use and less costly alternative for the middle market” says Larry Caretsky, president of Commence Corporation. “Those that look at our CRM product offering quickly agree.”

Commence CRM is offered as a cloud CRM solution or an on-premise CRM program and lists and Microsoft Dynamics CRM as its major competitors. For more information about Commence CRM for the middle market, visit the company’s web site at

Sales Management Software a Breeze with Commence CRM

Is your Sales CRM Software Hard to Use?

You’ve heard it all before, sales people fighting tooth and nail with overly complex sales management software that provides little if any value to sales representatives and results in poor utilization, inaccurate reporting and eventually shelf ware.  But don’t lose hope. One CRM sales management software provider seems to have gotten it right with an easy to use solution that sales people really like and really use.

Commence CRM Makes Leads & Sales Tracking Easy

“I would give up my left hand before giving up Commence CRM” says Nigel Park of TPS Consulting.  “The product is very easy to use.  My new leads pop up on a home page sales dashboard where I can immediately schedule a follow-up call, appointment or to do with a single click.  Once I open the lead record I can manage the lead, qualify and rate it based on what I have learned, and manage the lead process adding notes, history items, track e-mail correspondence, even documents I may have sent. ”

“Once qualified, I can convert the lead into a sales deal or sales opportunity and simply repeat the process and manage the new qualified opportunity to closure all from one screen.  The other nice thing about Commence CRM is that it allows us to enter and automate our own sales process versus being forced to follow a standard out-of-the-box program that comes with other CRM solutions.”

Sales Lead Management CRM

Commence Corporation has been providing CRM sales management software to medium size businesses and small enterprises for more than twenty years and has a customer base of several thousand users.  One of the key CRM differentiators of Commence, when comparing other sales management software providers, is the company’s expertise in sales management.  Commence has created a set of best practices for sales execution and sales management that ensure Commence customers realize the maximum value from their sales management software. Commence lists and Microsoft Dynamics CRM as its main CRM competitors.

Learn more about the features and benefits of CRM software from Commence and how it can help your growing business!

From Hosted CRM to Cloud Based CRM

“Customers who thought they had a handle around the different deployment models of CRM software have been thrown another curve ball” says Larry Caretsky, president of Commence Corporation.  “Today everyone’s talking about cloud based CRM software and most companies are not quite certain what this means.”  There are so many terms being bantered about the industry such as desktop CRM, on premise CRM, hybrid CRM, hosted CRM, online CRM, web based CRM and now cloud based CRM that it’s no wonder customers are confused.   So what exactly is cloud CRM?

Cloud based CRM is simply the next generation of hosting, whereby the CRM provider manages the back end operations of your CRM system. The difference with cloud based computing vs. the standard hosting & management service is that it is more flexible in terms of system and server resources.  Let’s say for example that you need additional storage or have an unusually high volume of activity on your system.  With cloud computing and CRM software, the cloud based servers are able to immediately respond to demand adding capabilities or reducing capabilities based on your real time requirements.  A hosted solution would require you to inform the service provider of the additional requirements or changes ahead of time, so that the system could be updated by the IT services team.

Commence Corporation offers several different deployment models for their top rated  CRM software.  The CRM solution may be deployed on-premise, hosted by Commence Corporation’s professional staff, or operated as cloud CRM solutions.  To learn more about Commence CRM software visit the company’s web site at

Make Your Life Easier With Customer Relationship Management Software

Previously, businesses depended completely on their personnel to interact with their customers. Companies had to sift through thousands of resumes just to find the best workers around in order to sell their products or just answer clients” queries. However, things have changed now. With the arrival of automated systems, especially customer relationship management (CRM) systems, companies can finally breathe easier.

A Brief Introduction to CRM Systems

Customer relationship management (CRM) is a strategy that helps companies manage interactions with its customers, clients and suppliers. With the help of different software modules, the system can organize, automate and coordinate business processes such as sales activities, customer service and marketing.

In general, companies start using CRM systems in order to automate three phases:

1. Attracting New Businesses: With the help of contact management, sales automation and marketing software, a CRM system can help businesses attract new clients.

2. Enhancing Customer Service: CRM software allows businesses to capture, manage and share vital customer information with the people and departments that require it to efficiently do their jobs. This ensures that your staff is providing high quality customer service and responding quickly to customer inquiries.

3. Retaining Existing Clients: In today’s competitive environment it is important to meet customer expectations before, during and after the sale. CRM software which provides service ticket management, a customer knowledgebase and access to frequently asked questions can help you to deliver the personalized service that drives customer loyalty.

These phases are respectively translated into the following three CRM software applications:

1. Sales and Marketing: These Sales management and email marketing applications help you build brand recognition via automated marketing programs, manage leads, qualify prospects, create proposals and quotes. Automated business processes help manage the sales cycle from introduction to closure and ensure that you sales team remains on track. This, in turn, helps to reduce the costs and time spent on extensive market research, finding leads, developing account relationships, and delivering proposals.

2. Contacts and Account Management: This is the core of most CRM software programs which allows companies to track, manage and share information. Having a complete 360 degree customer profile of company information has proven to significantly improve sales execution and customer service.

3. Customer Support: This customer support application helps with problem resolution, escalation tracking and the management of product and service contracts. A quality CRM system will help turn your call center into a support center that helps secure customer loyalty.

Benefits of Using a CRM System

Companies that have implemented CRM systems have realized the following benefits:

Guaranteed Customer Satisfaction” Automating different aspects of a business helps reduce the delivery time of products and services. In addition, since business transactions are handled through a computer, chances of errors are significantly reduced. Maintaining a history of customer interactions also serves to ensure that your staff can quickly and efficiently respond to customer inquires.

Reduced Costs” CRM systems that efficiently manage the marketing , sales and support aspects of growing businesses have proved to significantly reduce operational cost through reduced errors and improved communication with customers, vendors and suppliers.

Improved Brand Recognition” Whereas a single sales representative may be able to reach out to 40 people a day, a CRM system can publicize companies” products and services to thousands of customers and prospects at a fraction of the cost.

The Ability to Track and Manage Opportunities” Companies which deal with hundreds of customers will be able to effectively track and manage phone calls, sales leads and follow-up activity. This ensures that they know where they are in each stage of the sales cycle.

An Edge Over Your Competition” The more you know about your customers, the better you”ll be able to optimize your strategies for customer acquisition, retention and cross selling, giving you a leg up on your competition. Companies that have deployed CRM software have become a more effective sales and service organization.

For organizations looking to choose the best CRM system for their needs, here are some pointers to keep in mind:

” CRM systems are available as web-based programs as well as desktop based software. Choosing between both of these types depends on your specific business criteria and whether you have an IT infrastructure to manage on-premise software or not.

” Companies should choose systems that are simple and easy to use. This helps organizations avoid spending money on hiring professional system operators and saves employees from spending time on excessive training.

” Organizations should look for software that is provided by a reputable company with many years in the business.

” Good CRM software is available at a pocket-friendly price, but make sure the company offers continued support and scalability.

” Companies need to research the solution they become interested in. Online reviews on different forums and communities can also be of much help.

If you make the right selection and are committed to improving how you market, sell and service your customers you will realize extensive value from CRM software. For more information please Visit:

About the Author:

Commence offers top rated Web CRM Software for small business and SME. Offers additional Web CRM solutions as a Contact Management Application for SFA, Online Marketing Management, Lead Management, Quoting, and Outlook.

Articles Source: Make Your Life Easier With Customer Relationship Management Software