Cloud CRM Vendors – Not For Beginners
The hype about cloud computing is all around us from television commercials, to businesses to college campuses and for good reason. Cloud computing has shown to provide exceptional value to businesses both large and small enabling them to scale their business and computer resources quickly with minimal upfront investment. In the Customer Relationship Management software (CRM) sector, CRM software providers are including “cloud computing” in their marketing materials and product presentations, but there are some false claims about some of the vendor’s cloud environments and multi-tenant architectures. This is because cloud computing is evolving and there is little consistency with regard to its definition or its meaning among consumers.
Cloud computing is all about providing shared configurable computer resources such as servers, applications, storage and other computer related services. Similar to application software hosting, cloud computing is a service, but with several very important differences. Cloud computing enables a customer to scale their computing requirements upward and downward often without vendor intervention, share virtual resources in a multi-tenant environment, access data anytime and anywhere via a PC, tablet or mobile device and pay only for the computer processing and resources utilized. Unlike a hosting service tied to a specific server or servers, with cloud computing the access to computer resources can in effect be limitless.
Providing application software that performs properly in a cloud computing environment is not for the faint hearted. It starts with the selection of a world class cloud computing service, offered by several companies including RackSpace and Amazon.com as examples. This is coupled with CRM software that has been designed for a multi-tenant architecture and can perform well under high transaction volumes. Many CRM vendors have struggled with delivering reliable and scalable software solutions in a hosted environment and simply do not have the experience to migrate their solutions to the cloud. As a result many customers have experienced poor performance and downtime. The way to avoid this is to select an established proven CRM software provider that has the experience and track record for delivering their customer management software in the cloud.
Companies like Commence Corporation have been delivering software as a service or (SaaS) based solutions for several years. Commence began as a hosting service and has evolved into a true cloud based computing offering that offers the scalability, resource pooling, reliability and performance you would expect from a top rated CRM software provider.
For more information about Commence CRM and the Commence cloud services, call one of our experts at 1-877-266-6362 or visit the company’s web site at www.commence.com.