Commence CRM Well Positioned for Continued Growth

Hot-Air BalloonsCompanies seeking Customer Relationship Management software solutions (CRM) traditionally focus their attention on industry giants Microsoft and Salesforce.com, but if there is a true David vs. Goliath story in this industry it’s lesser known Commence Corporation.

For the past two decades Commence has been quietly providing high quality customer management software and services to customers around the world and boasts one of the highest customer satisfaction rates in the industry.  Commence’s origin comes from a team of Bell Laboratory engineers who founded the company and engineered one of the most flexible and reliable desktop CRM solutions in the world.  Better known for its engineering savvy vs. sales and marketing, Commence’s desktop solution was sold under a private label agreement with several enterprise giants like IBM, AT&T and Compaq computer.  These relationships enabled Commence to better understand customer requirements and design software solutions that were easy to implement and easy to use.

Today, the company’s CRM offering has evolved into a robust suite of applications for sales, marketing, project management and customer service and is one of the few CRM systems that may be deployed on premise or hosted via the cloud.  Under the direction of industry veteran Larry Caretsky, the company is expanding its sales and marketing organization throughout North America and Europe and is enjoying a great deal of success against the competition.

“Commence is simply easier to use, less expensive and offers the flexibility you don’t find with enterprise level solutions.”

Larry Caretsky
CEO, Commence Corporation

“This industry is full of hype” says Caretsky, “bolstered by the deep pockets of companies like Microsoft and Salesforce.com who continue to market the ‘one size fits all’ approach to CRM. This simply is not the case. If you are an enterprise organization that requires several thousand users and 10 different languages then these products make sense.  If you’re a traditional mid-size company or small enterprise however, Commence is simply easier to use, less expensive and offers the flexibility you don’t find with enterprise level solutions.”

Commence CRM offers several unique features that businesses have found extremely valuable. First, there is the account scoring capability that enables companies to color-code their customers based on the value they provide to their business such as, the revenue generated, profitability, cost to provide services and future growth potential as examples.  This scoring feature is also incorporated in the lead management module which helps the sales team qualify each new lead based on pre-defined criteria. Integration to Microsoft Outlook, Gmail and accounting systems like QuickBooks as well as full mobile integration is all part of Commence CRM.  In addition to these unique features Commence also offers a world class cloud CRM service via a strategic relationship with Rackspace, one of the top application service providers in the industry.  Added together, it’s no wonder that Commence is a top rated CRM solution for growing businesses.

To learn more about Commence CRM visit the company’s web site at www.commence.com or call Commence sales at 1-877- 266-6362.

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