Small Enterprises Take Advantage of Cloud Based CRM Software
Small to mid-size enterprises have been using some form of CRM software for almost two decades. Once labeled contact management software, customer interaction software and collaborative groupware, the business objective behind these software programs was primarily the same; to capture, track and manage customer information. In addition to similar functional capabilities these software programs also shared a similar deployment environment. Until recently these CRM systems were only deployed and operated as in-house or on-premise solutions. This meant that the management and maintainability for these CRM systems rested with the company’s in-house IT personnel. The advancement of new web based technology called cloud computing has changed all of that.
Today, according to industry experts 90% of all CRM software providers either already offer a cloud based computing alternative or plan to within the next 18 months. The reason for this migration from desktop programs to cloud based ones is due simply to the appetite of small to mid-size companies that are anxious to reduce the operational cost associated with maintaining in-house computer hardware and software. The current economic climate has placed a significant financial burden on these companies who have found themselves working with dated hardware and software programs.
One of the CRM vendors that has realized a high degree of success in the CRM sector is Commence Corporation, a company that has been servicing small to mid-size enterprises for more than 20 years. Commence offers an easy to use affordable cloud CRM software solution that has captured the attention of the industry and small to mid-size enterprises who like the product’s robust functionality and reliability.
“We realized several years ago that there was a high degree of interest in on line CRM software“, said Todd Pape, Chief Technology Officer at Commence. “The challenge was making sure customers felt comfortable with the reliability and security of storing their data in the cloud. This concern seems to have been addressed and we are seeing more and more inquiries and implementations of our cloud based CRM.” Commence CRM is now available in the United States, Canada, and Europe and is highly regarded as a solid cost effective alternative to Salesforce.com and industry giant Microsoft CRM. On-line demonstrations are available directly from the company’s web site at www.commence.com.