Every CRM System Has a Sweet Spot

Where Boutique SitsIf you are considering implementing CRM software for your business perhaps the following recommendations will help. First, it is important to realize that despite the fact that CRM solution providers try to be all things to all people, every CRM system is targeted at a specific market sector.
Programs like Zoho for example start out as free so it’s quite clear that the company is not expecting enterprise or mid-market companies to select them as their online CRM provider. This particular product is designed for the small home or small office environment that typically have very few business requirements. If this is you this solution may be worth taking a look at.

If you are a small enterprise or mid-size company you are probably looking to improve how you market, sell and provide service to your customers. This requires a core set of features that are not typically offered by lower end CRM offerings. This may include lead qualification, sales process management, marketing campaign management, project management and business intelligence or analytical reporting. Two very good mid-market CRM programs are Commence CRM and SugarCRM. Both offer similar functionality to enterprise level offerings, but have been designed for the middle market where ease of use and affordability are key decision points.

Enterprise level CRM software is designed to support large numbers of users and high transaction levels. In addition, large corporations often require multi-currency and multi-language support. If you have a large number of users and require international support, two companies that meet these requirements are Microsoft and Salesforce.com.

All of the companies mentioned above are considered leaders in their respective market segments, that is, small business CRM, mid-market CRM and enterprise CRM. All offer good products and quality customer service. You won’t make a mistake with any of them.

Image “Where Boutique Sits” by tara hunt on Flickr under Creative Commons license.

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