You have probably heard the old saying: “Leave your customers alone and they will go away“. In today’s business environment staying in touch with your customers is paramount to achieving a level of service that drives customer loyalty. While the human touch is important for building rapport and ensuring that your customers are pleased with your product or service, CRM software is now playing an important role in complementing the human side of the service equation.
Quality CRM systems now have a customer service component built into them that includes things such as a knowledgebase and frequently asked questions. Using a secure customer portal, customers can gain access to valuable information about your products or services 24/7. This means customer service is always available morning, noon and night.
Another component of CRM software is the ability to generate direct mail or bulk e-mail campaigns. Many online CRM systems enable you to create e-mail marketing programs such as quarterly new letters, product tips and techniques or what’s new at our company to ensure that you are staying in touch with your customers. Advanced CRM systems like Commence CRM offer the ability to schedule these mailings in advance. This allows you to create what’s known as “drip marketing” whereby you can periodically send out information to your customers on a weekly, monthly or quarterly schedule. Of course there is no better vehicle for staying in touch with your customers than making a personal phone call, but having a CRM system assist in the sales process makes good business sense.
Commence Corporation is pleased to announce its selection as a Top 16 CRM solution provider in the Capterra CRM Madness vendor tournament. Commence will now challenge Salesforce.com for a position as an Elite Eight CRM system.
Winning both round one and two supports the fact that Commence customers have had a strong voice in favor of the company’s product and the quality of service they have received.
We would like to thank our customers for their support!
If you have been following Capterra’s CRM Madness online tournament you know that thanks to your support Commence CRM has moved into round two of the CRM vendor challenge. While this is exciting we need to call on you one more time so others can learn about the value they can realize from Commence CRM. Please take a moment to vote for Commence at http://crmmadness.capterra.com/. If we win this round we will challenge Salesforce.com CRM.
Commence is pleased to have been selected as the winner of round one of the Capterra’s CRM Madness Vendor challenge. Commence was selected over Zoho CRM, which offers a low cost solution to small businesses.
Small to Mid-size enterprises typically need more than basic contact management software to operate and grow their business. While programs like Zoho CRM offer a basic set of features at a low cost, customers often find that they quickly outgrow the capabilities of lower end CRM software programs.
Commence CRM, while targeted at small to mid-size enterprises won the challenge due to the products robust set of features for managing leads, sales, marketing and customer service. Commence is a comprehensive online CRM system with the functionality and scalability to ensure growth for its customers.
We appreciate your support and keep voting for Commence CRM in the next round!
If you are considering implementing CRM software for your business perhaps the following recommendations will help. First, it is important to realize that despite the fact that CRM solution providers try to be all things to all people, every CRM system is targeted at a specific market sector.
Programs like Zoho for example start out as free so it’s quite clear that the company is not expecting enterprise or mid-market companies to select them as their online CRM provider. This particular product is designed for the small home or small office environment that typically have very few business requirements. If this is you this solution may be worth taking a look at.
If you are a small enterprise or mid-size company you are probably looking to improve how you market, sell and provide service to your customers. This requires a core set of features that are not typically offered by lower end CRM offerings. This may include lead qualification, sales process management, marketing campaign management, project management and business intelligence or analytical reporting. Two very good mid-market CRM programs are Commence CRM and SugarCRM. Both offer similar functionality to enterprise level offerings, but have been designed for the middle market where ease of use and affordability are key decision points.
Enterprise level CRM software is designed to support large numbers of users and high transaction levels. In addition, large corporations often require multi-currency and multi-language support. If you have a large number of users and require international support, two companies that meet these requirements are Microsoft and Salesforce.com.
All of the companies mentioned above are considered leaders in their respective market segments, that is, small business CRM, mid-market CRM and enterprise CRM. All offer good products and quality customer service. You won’t make a mistake with any of them.
Image “Where Boutique Sits” by tara hunt on Flickr under Creative Commons license.
Develop Customer Intimacy with CRM Software
When reviewing your sales pipeline, a recurring question is how can we generate more leads, but still maintain our client base and ensure our customers are happy?
Customer intimacy is the key to customer satisfaction. Whether your product or service is B2B or B2C it is essential that your entire organization is aware of your organization’s goals and philosophy. This awareness and employee belief will generate a streamlined effect when your sales teams are interacting with your clients. Through ensuring that customer intimacy is stated in your organizational goals, it will automatically enhance your sales process.
The question is how can you then ensure that your customer relationships are maintained in a professional manner? Human error is something that cannot be avoided in an organization of any size however, implementing strategies and solutions that empower your sales team will assist them to work more effectively thus improving employee satisfaction. This then causes a domino effect – enhanced employee satisfaction leads to improved employee efficiency, which consequently generates sales development and an increase in the quantity of customers.
With an increase in customers it is essential to manage your customer relationships. Previously, sales teams managed customer relationships on Excel worksheets or even in soft copy documents. However today with increased business volumes due to global marketplaces it is clear that implementing an Online CRM Software Solution is essential.
Online CRM immediately improves your sales process. Through greater clarity of your sales pipeline, your sales team are instantly equipped with vital tools they need to ensure your organization continues to grow.
Online CRM solutions are varied. It is important that throughout your CRM decision making process you take the correct steps to ensure your CRM system is aligned with your organization’s needs and future goals. To assist you we have put together a CRM checklist that you may find valuable in your selection process. Download the CRM checklist to help make this decision.