Managing Customer Relationships Doesn’t Have to be a Chore

Building quality customer relationships is critical to maximizing the lifetime value of your customers and with the right customer management software this doesn’t have to be a chore.

Hi-tech robot vacuum cleaner

The key to building quality customer relationships is ensuring that all employees have immediate access to the data they need when a customer calls. Today’s customer management software solutions offer the ability to capture, manage and share vital customer information with the people who need it to provide world-class customer service.  Using a single consolidated database of customer information allows both sales and service personnel to access a complete 360 degree profile of customer information including what they purchased, when they purchased it, and if they have had any service history associated with the purchase.  More importantly the information is current and consistently updated by the people who are interacting with the customer.

While some businesses attempt to manage their relationships using Microsoft Outlook and an Excel spreadsheet, the problem is that the information cannot be shared or easily updated.  Sure you can send over a copy of the spreadsheet to your staff, but it will be obsolete ten minutes after you send it and require each staff members to update it and forward it back to all employees. This is quite a task and completely inefficient.

Customer Management software solutions are available for small, mid-size and enterprise level organizations, and are not only affordable but easier to use then they were several years ago.  A simple search of Customer Management Software or Contact Management software will provide you with a list of available companies and systems.

Image “Hi-tech robot vacuum cleaner” by Mark H. Evans on Flickr under Creative Commons license.

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