CRM – Overly Simplistic or Too Complex for Most Businesses
Solution providers in the CRM software space seem to fall into two categories. Basic low cost programs are easy to use but provide limited functionality; and feature rich solutions that are far too complex for most businesses. The two extremes have caused a high degree of frustration among companies that have implemented CRM software programs. Some are now looking to replace the basic solution they selected for something a bit more robust, while others are trying to reduce the high cost and complexity of the one they selected.
While dozens of companies continue to do battle in the space, Commence Corporation is targeting what it believes is an under-served middle market with a feature-rich CRM solution that is more affordable and easier to use than products from Microsoft and Salesforce.com.
“Small to mid-market companies often have unique business requirements,” says Larry Caretsky, CEO at Commence Corporation “that are not being met by basic CRM offerings. The industry giants can address these needs, but people have found these solutions to be far too expensive and complex for their business. Commence is aggressively working to fill this void.”
What differentiates Commence CRM from competitive offerings? “That is easy,” says Caretsky. “Commence CRM provides features that are simply not available in basic CRM packages, such as: customization of views and forms, multilevel data searches, security permissions, pre-built analytical reporting, customizable lead qualification and sales process management, shared calendaring, seamless e-mail integration and more. In addition, Commence CRM offers marketing campaign management, a customer service or help desk application and a project management module. This level of functionality is only available from enterprise level solutions at two to three times the cost. Commence CRM is a robust affordable solution for the middle market coupled with an experienced support staff that ensures customers realize the maximum value from our solution.”
When asked, “What is the biggest challenge facing Commence Corporation in the CRM sector?” Caretsky indicated, “Simply rising above the noise of the industry giants. It is hard to out-market Microsoft and Salesforce.com. Both have good products, but they cannot be all things to all people. No company can service the small, mid-sized and enterprise market with the same solution. Perhaps this is why there is such a high degree of dissatisfaction in the industry. Commence is 100 percent focused on businesses that require more than a basic CRM solution, but not the cost and complexity of the industry giants. We are delivering value and making a name for ourselves,” says Caretsky.
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