Marketing Enablement – Buzz Words or Facing Reality?
Marketing Enablement appears to be a recent twist on sales enablement discussions. Others have written about the subject and there is mounting evidence that marketing must first address its own issue of marketing enablement before offering solutions to sales enablement.
In our interview with Larry Caretsky, CEO of Commence Corporation, he offers his opinion on the state of Marketing Enablement. The host is Jim Obermayer.
Click below to listen to the podcast on SLMA Radio.