Thousands of small to mid-size businesses have adopted CRM software with the belief that they would generate more new business opportunities and would be able to keep those opportunities from falling through cracks. Unfortunately, they have failed to realize this, so if you feel this way you are not alone.
CRM can be a valuable tool, but it’s valueless if you don’t have a platform in place for generating new business opportunities. CRM is a component of the platform, but it needs to be coupled with a mix of marketing activity designed to drive new business opportunities. Here is an analogy to describe what I mean. Many startup companies are proud that they have created a modern cosmetically appealing website, but months later they are perplexed as to why they are not getting any visitors. Well the answer is simple. It’s like holding up a sign in the desert. There is no one there! CRM is no different. You cannot properly manage new sales opportunities if you don’t have any. Your website is not going to produce them nor is your CRM system. What you need is a company that can provide not only the CRM tools to manage new leads, but a program to get you the leads.
One company that has taken a leadership position with this is Commence Corporation. Commence sells CRM software like many other CRM solution providers, but what makes Commence unique is that they are assisting customers with creating marketing programs designed to drive new business. The company’s professional services staff is helping companies to identify who are their best customers, what are their competing alternatives and how can they can proactively target them. Once the leads are generated, the CRM software then ranks and color codes each opportunity based on specific qualification criteria and provides the ability to manage the opportunity from the initial introduction to closure. It’s this combination of effective lead generation programs coupled with a top-rated CRM solution that is enabling Commence customers to improve sales execution and impact the bottom line.
Want to learn more about Commence? Contact Commence Sales at 1-877–266-6362 or visit the company’s web site at commence.com.