Small to mid-size business are beginning to engage in the use of CRM software at a higher rate than ever before. There are several reasons for this, but the growth is primarily driven by the rapid deployment and low cost of today’s CRM product offerings. Most of the small to mid-size businesses seeking a CRM solution have experience with traditional contact management software. They have been using these desktop solutions to manage their interaction with people but they now require more advanced functionality. The capturing and distribution of leads, management of the sales process and the ability to promote their own products and service using bulk e-mail programs are the driving force behind the interest in CRM software. The biggest challenge for these businesses however is finding a quality solution that deploys rapidly, is easy to use and has the scope of functionality they require at an affordable price.
One of the CRM software solutions that has become very popular among the mid-size and small business community is Commence CRM from Commence Corporation. Commence is a web based CRM solution that is deployed via a cloud computing environment. The product offers one of the most comprehensive suite of applications in the industry including contact and account management, activity management, lead management, sales opportunity management, marketing, customer support, a document library, project management, reporting and an accounting interface. E-mail integration with Microsoft Outlook, Gmail, Mac E-mail and access to the CRM system via any hand held device is also part of this robust offering.
Upon entering a password and login, users are greeted with a cosmetically appealing home page or dashboard which is completely customizable by job function and enables the end user to manage their daily activity without leaving the screen. Customers report that even the most novice PC or Mac users quickly become comfortable with Commence CRM.
The Commence CRM platform also mirrors that of enterprise level programs like Salesforce.com and Microsoft Dynamics CRM. Built using a Java backbone and SQL server, Commence is highly scalable and offers excellent performance – two important decision criteria not commonly found in lower end CRM offerings.
While the company’s twenty year history and track record for producing award winning software is a comfort to most companies that select Commence CRM, the product offers several unique features that are simply not found in competitive CRM offerings. First is a customer account rating feature that allows the end user to rate and color code their customers based on the value they provide to your business. Some of the rating criteria include company size, revenue produced, profitability, cost of servicing the customer, the potential for growth and retention. This feature enables management and staff to quickly identify their top customers based on their rating and color. This rating feature has also been extended to the leads application allowing sales management and their sales team to rate and color code leads based on where they are in the buying cycle. Another core feature that customers find unique and valuable is an automated organization chart. The chart is tied to the account and contact records so that employees and management can quickly determine the reporting structure of every customer.
Commence CRM offers an attractive blend of features, function and price that have made it perhaps the best CRM solution for small to mid-size customers. To learn more about Commence CRM software visit the company’s web site at www.commmence.com.