Competition in the online CRM software sector is intense and growing as more players seem to enter the space every day. While companies like Microsoft Dynamics CRM and Salesforce.com CRM are mainstream players that are trying to be all things to all people, several other CRM software providers are now challenging these companies with similar offerings that have been designed specifically for small to mid-size businesses.
One of these products is Commence CRM from Commence Corporation. What makes Commence appealing to this market sector is the product’s ease of use and lower price points.
Let’s face it, small to mid-size companies just do not have the comprehensive requirements that enterprise programs like Microsoft Dynamics CRM and Salesforce.com are designed to address. As the enterprise market became saturated, both companies introduced a version of their product for smaller businesses at a reduced cost. But lowering the cost does not reduce the complex nature of the offering. So what you have here is a product that’s just not the right fit for the SMB sector. For most small to mid-size businesses, the biggest challenge is getting people to use a CRM system. Make it hard and forget-about it, you’ve thrown money right out the window.
Commence CRM has been designed specifically for small to mid-size businesses. The company has been providing customer management software to SMB’s for more than two decades. It’s their core competency. I am not suggesting that Commence is a better company or product than Microsoft Dynamics CRM or SalesForce.com, just a better fit for this segment of the industry. Commence CRM offers a number of advantages over other CRM players serving this sector. In addition to having a large customer base and a successful track record spanning 20 plus years, the company uses a world class data hosting service and has experienced personnel that provide an array of professional services to its customers. These services have been instrumental in ensuring that Commence customers realize the maximum value from the CRM software. Learn more about Commence CRM features or signup for a free test drive.