CRM White Papers
This three step approach will help you to determine what CRM solution you should be looking for in just minutes.
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Managing and qualifying leads is a serious matter in today’s highly competitive market. Poor lead qualification means that your highest cost resource (i.e. your sales team) is spending valuable time and money on sales opportunities that either never close because they were poorly qualified or if they do close, they do not return the margin you need to stay in…
Read More This free B2B report outlines “7 Points to Consider before Making Your CRM Decision”. I hope you find this valuable and that it helps you to make the best CRM decision for your business.
Read More Get Motivated By Value Not Price The CRM software sector is in a bit of disarray. There was a time not so long ago when companies would select CRM software products based on the value and return on investment they felt they would realize from the solution they chose. Smart businesses were well prepared and engaged CRM solution providers with…
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How do you know if a CRM system is aligned with your organization’s needs and future goals? Download the CRM checklist to help make this decision.
Read More Small businesses have been engaged in acquiring CRM software in record numbers and for good reason. New cloud based CRM offerings coupled with low price points have encouraged small to mid-size businesses to join in on the success they have been hearing about for the past few years. For many of these businesses however, success has not come easy. In…
Read More I think we can all agree that most company executives are not professional software evaluators and as such often overlook some of the key decision criteria that are critical to making the right or the wrong decision. Selecting the right CRM software requires you to first identify what business challenges you are trying to address and what resources you are…
Read More Summary of features to look for when choosing CRM software to meet your business needs at the basic, mid-market, and enterprise levels.
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As the CEO of a technology company that provides Customer Management software to small and mid-size companies, I spend a good part of my day talking with other executives about the challenges they face in their business. What’s interesting is that for the most part, these challenges fall into three categories. The most common one is data consolidation. At each…
Read More Small to medium sized businesses (SMBs) can deliver customer value by being product centric, i.e. providing product leadership, or by being customer centric or customer intimate. In the former instance, the SMB tries to continually improve the products and services they provide to their customers. In the latter instance the SMB strives to understand their “favorite” customer, anticipate future customer…
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