CRM Differentiators

Commence CRM Highlights Midmarket Product Positioning

By CommenceCRM / November 15, 2013

Most CRM Software offerings are designed for a specific market segments and fall into one of three categories; Small Business CRM, Midsize CRM and Enterprise CRM. This paper highlights several areas that differentiate the market segments and where Commence CRM fits in the industry.

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Small Businesses Need to Think Differently when Considering CRM Software

By CommenceCRM / March 1, 2013

Small businesses have the same challenges as larger firms. They want to improve how they market, sell and provide service to their customers, and they want to use CRM technology to gain an edge over their competition.  Where they differ however is how they evaluate and purchase the products and services that can help them to achieve this goal. Larger…

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Foolish Thinking Causes the Failure of CRM Software

By CommenceCRM / January 14, 2013

Small businesses often struggle with how they manage and execute their marketing message, lead generation programs and sales opportunity management. This is because they typically do not have the expertise on board to implement or automate the internal business processes that drive these requirements.  What’s worse is that many believe that the mere purchase of a good CRM software program…

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Step Two in the Approach for Differentiating CRM Software

By CommenceCRM / January 9, 2013

You have concluded Step One of the process and have narrowed down the category of CRM solution you are most interested in.  But you are not ready to select a specific vendor or product yet and still have some evaluating to do.  Most people will spend the majority of their time testing and evaluating a product’s features and functions and…

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Sales Best Practice #23 – Routinely makes powerful persuasive presentations

By CommenceCRM / January 11, 2012

While memorizing presentations may be a vestige of years gone by, that in no way reduces the need to make a well designed, practiced sales presentation.

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The Incredible Power of an Elevator Speech

By CommenceCRM / December 7, 2011

We’ve teamed up with the best sales people to bring you these insights into customer relationship management each month. Below is the latest Sales Management article from guest poster Dave Kahle, author and leading sales educator. Follow Dave’s latest Tweets at @davekahle. By Dave Kahle “Why should someone spend time with you?”  That was the question I asked the six sales people…

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CRM Hosting is Not All The Same

By CommenceCRM / December 6, 2011

If you are looking to implement CRM software it is important to take note of the following: all CRM software hosting services are not the same.  Companies that are engaged in the selection of a CRM solution tend to spend the majority of their time evaluating a product’s features and functions.  While this is perfectly fine, it is important to…

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Commence CRM CEO Caretsky Spells Out CRM Product Differentiation

By CommenceCRM / March 13, 2011

Commence CRM Customers Commence Corporation is a leading provider of Customer Relationship Management solutions. The company’s products are designed to provide small to mid-size businesses with flexible solutions that leverage the Web to offer an integrated platform for managing sales execution and customer service. Commence supports several thousand customers through a world-wide distribution network, with outlets in North and South…

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