CRM Software ROI
Four questions to ask yourself to determine if you are ready for a CRM solution.
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By Larry Caretsky – Commence Corporation CRM software is failing to deliver a measurable return on investment for many small to mid-size businesses. In fact, according to a Gartner report as many as 73% of CRM systems fail to get properly implemented and used. That’s an astounding number, almost unbelievable, but apparently true. The question is why is this happening?…
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Will CRM help you close deals faster, improve close ratios and guarantee customer retention?
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In order to realize substantial value from a CRM solution you need a commitment to outline your business objectives and a vendor that will help you get there.
Read More While the economy limps along the computer software industry is doing fairly well perhaps due to the continued growth of software as a service. Software as a service (SaaS) allows businesses to begin utilizing a variety of software applications quickly and efficiently. With software as a service there is no hardware to purchase or software to implement. Both hardware and…
Read More Got your attention haven’t I and isn’t this exactly what small businesses want to hear? It sure is and it’s the “tag line” of the majority of CRM vendors who sell to the small to mid-size business community. Why? Because it’s the only way to sell to this segment of the industry and it works. No one wants to hear…
Read More Small businesses often struggle with how they manage and execute their marketing message, lead generation programs and sales opportunity management. This is because they typically do not have the expertise on board to implement or automate the internal business processes that drive these requirements. What’s worse is that many believe that the mere purchase of a good CRM software program…
Read More Small to mid-size businesses want to take advantage of the same technology the big guys are using for lead generation, efficiently managing the sales cycle and improving their customers’ buying experience. The good news today is that they can. Online CRM programs are affordable, easy to implement and easy to use. So why do so many companies fail to realize a return…
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