CRM White Papers

Customer Service Software for Small to Midsize Business 2014

By CommenceCRM / September 12, 2014

By Larry Caretsky CEO Commence Corporation Software Advice has produced a white paper titled “Customer Service Software – Small Business Buyer View 2014” that clearly articulates what businesses are looking for in order to improve the buying experience and service they provide to their customers.  I am posting this paper with their approval because I believe it is spot on…

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Has the CRM Software Industry Gone Insane?

By CommenceCRM / December 19, 2013

CRM may be one of the most competitive sectors of the software industry. The difference between a free to low-cost solution and a quality one is often just a few dollars more a month. So why do so many implementations fail?

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CRM Buying Secrets of the Experienced Consumer

By CommenceCRM / July 11, 2013

The experienced consumer has most likely purchased software before and knows that mistakes can be costly.

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Reaching Buyers at the Right Time

By CommenceCRM / May 2, 2013

Internet marketing experts estimate that at any given time only a fraction of the market is interested in the product or service you are selling.  The problem is if you don’t know who they are or when they plan on buying, how can you earn their business?  Here are some things you can and need to do. 1. Implement a…

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Getting the Right Sales Model is Critical for Small to Mid-size Businesses

By CommenceCRM / April 26, 2013

  According to industry reports… More than 41% of all small to mid-sized U.S. businesses reported that their sales and marketing efforts fell short of achieving their Q1 revenue goals.   “This is nothing new.” says Larry Caretsky, president of CRM solution provider Commence Corporation. “I think the biggest challenge facing small to mid-size companies today is dealing with the…

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3 Tips for Finding the Right CRM Vendor

By CommenceCRM / March 27, 2013

Modern Distribution Management has an article and interview video with 3 tips for selecting the “right” CRM vendor: Picking the right tool and the right vendor is the most important first step to effective use of a customer relationship management, or CRM, system, according to Mark Dancer of Channelvation, featured in MDM’s recent episode of Executive Briefing. You have to pick…

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