The mobile device market is booming. 2012 will be the year that mobile devices, specifically tablets, end up as holiday gifts for more people than ever before. While many of these tablets will be used mainly as social media devices, more and more companies are beginning to outfit their field sales and service personnel with tablets for business use.
What does this mean for CRM solution providers? Well cloud based CRM providers like Commence Corporation are paying very close attention to the mobile explosion and understand that the use of these devices for business purposes will continue to grow.
The challenge for online CRM providers like Commence is to ensure that the data is not only accessible from any device, but is also properly formatted for that device. To support this Commence CRM requires nothing more than an internet browser to access customer information. Secondly, Commence has resized the software to meet the size and space limitations of the mobile device industry. Today’s next generation Tablets for example range in size from 7, 8, 9 or 10 inches in diameter. Data displayed on a 10 inch screen may not format properly on a 7 inch screen unless it is resized for that device. Commence has ensured this so that users can properly conduct business on any size device.
One of the other nice features of Commence CRM is that mobile access is free with every edition of the product. Now that’s something no one will complain about. To learn more about Commence online CRM software visit the company’s web site at www.commence.com.
Image “Apple iPad 2″ by IntelFreePress on Flickr under Creative Commons license.
Salesforce.com has done an excellent job in establishing themselves as a leading provider of CRM software. They have done it with a massive marketing and advertising campaign and a pretty good product, but this solution is not for everyone and small to mid-size enterprises continue to find it to be cumbersome and simply too expensive. The good news is that like any product or service offered today there are some very good low cost alternatives that are easier to use.
CRM solutions come in all flavors from simple contact managers to comprehensive systems that automate both front and back office business processes. Most small to mid-size businesses however are just not that sophisticated. Their focus is traditionally centered on managing accounts and contacts, adding notes and history, scheduling follow-up activity, managing leads and sales opportunities, integrating e-mail and generating reports. These features are fairly common among CRM providers that service mid-size businesses. So who are these alternative players? I will get to that in a minute, but first let’s talk about what makes one CRM solution better than another.
This is a common question that is traditionally addressed by people engaging in a feature function war, meaning who has the most features, but the answer is much deeper than this. What makes Salesforce.com who they are has a lot to do with the architecture of their product which has proven to support a large number of users with pretty good performance. The system also supports multiple languages and multiple currencies so if you have hundreds of users and require multi-language and multi-currency support, Salesforce would be a very good solution. But what if you don’t need all of this? What if you have 10 or 20 users, even 50 and have no enterprise level or international requirements? If this sounds more like your business, then there are some better easier to use more affordable options for you. If you do select Salesforce.com, that’s fine. Just keep in mind that you will be paying a high price for features, functions and a platform that you simply do not need. I am not referring to the $5 or $15 dollar editions that reduce the product’s capability to nothing more than a basic contact management solution with a sales forecast. I am referring to the $65 to $250 dollar editions that are twice as expensive as other high quality providers that offer similar functionality. Add a service agreement and you’ll wonder what you got yourself into when the annual contract renewal arrives. This is not a let’s beat up on Salesforce.com article. As indicated earlier theirs is an excellent choice for large organizations with multi-national business requirements. But for SMEs there are other good online CRM software products that have been specifically designed for the small to mid-size business sector that have proven to be a better choice.
One of these products is Commence CRM from Commence Corporation. Commence has been providing customer management software to small and mid-size companies for two decades, has a large customer base and a proven track record for providing a quality product and excellent customer service. Commence is not an enterprise platform and has no multi-language support at this time, but what it does offer is a comprehensive suite of applications that rival Salesforce.com at half the cost. In addition to the traditional contact management and sales functionality Commence takes CRM software to the next level, offering a marketing application, a customer service or help desk application, a document library and project management. The product also offers good integration with popular e-mail programs. Customer data can be accessed from a PC, Apple Mac, Tablet or smartphone. Full mobile access is also provided at no additional cost.
What also differentiates Commence CRM however from mid-market competitors is the product’s architecture. Similar to Salesforce.com, the Commence platform is designed with industry standard components for cloud based computing and is scalable and fast. Customer data is stored via a strategic partnership with Rackspace, the number one provider of data hosting services in the world. This combination of functionality and price coupled with a 20 year history and track record for high quality service and best in class data hosting has made Commence CRM a popular choice among small to mid-size businesses.
To learn more about Commence CRM software visit the company’s website at www.commence.com.
Image “BIG BUT SMALL” by whologwhy on Flickr under Creative Commons license.
TINTON FALLS, N.J. /PRBuzz/ March 10, 2011 –- Commence Corporation a leading provider of CRM software for mid-size and small enterprises is making an interesting and aggressive offer to companies looking to purchase or save money on their CRM system. Commence is willing to offer customers free use of the company’s top rated CRM software if they compare Salesforce.com against Commence’s offering and do not agree that Commence is an equal or better product at a significantly lower cost.
“We are essentially asking customers to take the Pepsi challenge” says Larry Caretsky, president of Commence. “A few years ago Salesforce CRM was the only game in town” says Caretsky, ” but not any more. The gap has closed and they don’t offer anything more than we do at much higher price points. The objective of this program is to simply introduce Commence to potential customers, and let them decide which product is better for their business. If they can demonstrate that our solution is not comparable based on the key CRM features most businesses use at a lower cost we will offer them the opportunity to use our solution for free for the first six months, then decide if they wish to continue with it or not”.
Customers that have reviewed the key features of both products have found Salesforce.com to be cumbersome and complex, while Commence CRM is easier to use and navigate and also less costly.
Another advantage for larger customers is that there is no on-premise offering available from Salesforce.com. Commence CRM can be hosted via the cloud or implemented on-premise as a CRM server appliance. This is extremely attractive to large customers that want to control their CRM system and keep their data in house. While Commence may not be as well known as Salesforce.com, the company is no stranger to the CRM space. Commence has been providing CRM software solutions to mid-size and small enterprises for two decades and has several thousand customers around the world. To learn more about Commence CRM, visit the company’s web site at www.commence.com or call Commence sales at 1-877- 266-6362.
About Commence Corporation:
Founded in 1988, Commence develops and delivers a diverse suite of award winning CRM software that integrates people, processes and technology. Available on-premise or online, Commence CRM solutions are utilized by several thousand businesses to streamline sales and customer service front office business processes. As a result, Commence clients increase workforce productivity, generate positive customer interactions and reduce operational cost.