Smart Business Practices

E-Mail Marketing in 6 Easy Steps

6 Steps for Crafting Effective Email Communication – Part Two

By CommenceCRM / November 9, 2022

  In our previous article, we discussed the initial steps required for building a successful e-mail marketing campaign. In step one you identified your target market. In step two you documented your value proposition and in step three you either built or acquired a database of prospects you want to market to. Let’s now talk about the final steps: content…

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E-Mail Marketing in 6 Easy Steps

6 Steps for Crafting Effective Email Communication

By CommenceCRM / November 1, 2022

For most people and businesses e-mail has become part of our daily lives, but the overwhelming number of e-mails we get each and every day has become a bit annoying. Why are we getting so many e-mails when there is little to no interest in the majority of them?  Well, here are some interesting facts about e-mail that may answer…

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Digging the Ditch is not the Hard Work

Hard Work Isn’t Digging a Ditch

By CommenceCRM / July 5, 2017

There is nothing wrong with “hard work.” But if you don’t know where to start and where you are going to end, then all the work you do is pointless.

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Behind every winner is a top-notch crew.

The Winning Formula for Increased Sales

By CommenceCRM / March 29, 2017

At Commence CRM we provide the value added services necessary to deliver measurable results.

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Sales Question and Answer #24 – How do I get to see new prospects who won’t return voice mail?

By CommenceCRM / June 25, 2013

This is a Sales Question and Answer article from guest poster Dave Kahle, author and leading sales educator. Follow Dave’s latest Tweets at @davekahle. Q.   How do I get to see new prospects who won’t return voice mail? A.  Since this continues to be one of the most asked-questions I receive, I’ve decided to spend several months on this…

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Creating new customers – Eight ways to identify new suspects

By CommenceCRM / June 6, 2013

This is a best practice for sales people by Dave Kahle, author and leading sales educator. Every sales organization, and every sales process, begins with identifying a group of suspects.  Suspects are people and organizations you suspect may one day do business with you.  They aren’t yet prospects, because you don’t know if they have a legitimate need for what…

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Are You Price Sensitive or Value Sensitive?

By CommenceCRM / March 22, 2013

While the economy limps along the computer software industry is doing fairly well perhaps due to the continued growth of software as a service.  Software as a service (SaaS) allows businesses to begin utilizing a variety of software applications quickly and efficiently.  With software as a service there is no hardware to purchase or software to implement.  Both hardware and…

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Sales Best Practice #27 – Has a systematic set of criteria for classifying customers and prospects into ABC categories

By CommenceCRM / March 13, 2013

A best practice for sales people by Dave Kahle, author and leading sales educator. Are you Reactive or Proactive? Today’s selling environment is jammed with an unbelievable array of “things to do.”  Left without any mechanism to take control, salespeople can easily default to a way of going about their jobs that is characterized by being extremely busy at all…

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Gaining Market Share in a Difficult Economy

By CommenceCRM / December 5, 2012

This is a Customer Management article from guest poster Dave Kahle, author and leading sales educator. Follow Dave’s latest Tweets at @davekahle The problem with relationships By Dave Kahle In the B2B world, the relationship between the customer and the vendor, and more specifically, the vendor’s sales person, can be of utmost importance. It doesn’t take long in the business to understand that…

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Closing the Sale – A Realistic Perspective

By CommenceCRM / September 4, 2012

This is a Customer Management article from guest poster Dave Kahle, author and leading sales educator. Follow Dave’s latest Tweets at @davekahle. There is not a salesperson in existence who hasn’t repeatedly heard of the need to “close the sale.”  Every new sales manager must view the process of encouraging his/her sales force to “close the sale” as an initiation…

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