Commence CRM Stands Out Among a Crowded Field

Commence CRM Stands Out from the Crowd

I am not sure there is a more competitive sector of the computer software industry than CRM.  It’s certainly a buyer’s market with several hundred product offerings ranging from free to a few hundred dollars per user per month. It’s also become a changing landscape where many solution providers who have been unable to find a way to profitably market, sell and service potential customers now offer their product for free over the internet.  For small business this is great news. Because they have limited requirements most of these free or low cost products are simply good enough for what they wish to use them for which is primarily maintain a database of companies, contacts, notes and activities.

Mid-size organizations however that want to use CRM software to improve how they market, sell and provide service to their customers are not as fortunate.  CRM solutions that provide this level of functionality have traditionally been expensive and hard to use, leaving them with few if any alternatives.

One company however has broken the barrier here and has targeted mid-size companies with a solution that’s functionally rich, affordable and easy to use. That company is Commence, manufacturers of Commence CRM.

Commence CRM has differentiated itself via the introduction of a comprehensive solution for Sales, Marketing and a Customer Service Ticketing system that also includes a Knowledgebase, FAQ and a Customer Portal.  In addition, Commence CRM is one of the few solutions that offers an integrated Project Management system with a Gantt Chart for managing projects from start to closure.  Commence is an all in one solution with a level of functionality has only been available from enterprise level products costing much, much more.  The product however is modular is design which allows customers to select only those applications they need today, while proving them with a growth path for tomorrow.

Commence CRM is targeted at companies of 10 to 100 users and has been highly rated by industry analysts. To learn more about Commence CRM visit

Commence CRM Addressing the Needs of Mid-Size Businesses

Clean, Simple, Easy to Use CRM is in your Reach

Mid-size companies are struggling to find the right CRM solution for their business and here’s why.  The myriad of low cost offerings available simply do not provide the functionality and flexibility that they need for their business. Key features are often missing, there is no integration to third party programs and customization is limited to adding a few custom fields. The products that seem to have all the check marks are too expensive, too hard to use and require more onboarding and other services than anticipated.  Now what?

Well don’t give up your search just yet, because there is a company that has done an excellent job of straddling the fence. That company is Commence Corporation, manufacturers of Commence CRM.  Commence seems to get lost among the 500 plus CRM offerings, but is making headway by impressing customers with the product’s functionality, ease of use and affordability.  Customer testimonials praise the product’s capabilities and the customer service provided by Commence Corporation’s professional services staff. In fact, Capterra, a well known CRM analyst firm recently listed Commence CRM as one of the Top 20 Most Popular products for 2017.  This has bolstered the company’s popularity and visibility.

Commence is an all in one CRM solution that offers account and contact management, sales opportunity management, group calendaring, activity management, marketing, help desk ticketing, and analytical reporting.  In addition, the company just released a new fully integrated project management application. Mobile and e-mail integration is also a standard component of the product.  Commence CRM is targeted at businesses of 10 to 100 users who require more functionality and flexibility than basic out of the box CRM systems offer, but without the cost and complexity of higher end solutions.   With prices ranging from just $29 to $65 dollars per user per month, Commence CRM is affordable for both small and mid-size firms.  

To learn more visit  or call Commence Sales at 1-877- COMMENCE.

Commence CRM Provides Growth Path for SMBs

If you are looking to implement CRM software there is a plethora of systems, starting with the most basic freemium programs to ones costing over a hundred dollars per user per month. If you are a small business looking for a basic or free solution, the world is your oyster. There are more than 100 choices. If you are an enterprise corporation with unique requirements and a big budget, there are several very good solutions for you as well.

The group that has found CRM selection most challenging is mid-size companies (20 to 100 users) whose requirements cannot be met by low cost CRM providers, and who have discovered that higher end solutions offer too much functionality, require extensive training to use, and are too expensive. This is just not practical or desired by small to mid-size businesses. While it is difficult to find that proper mix of functionality, flexibility and affordability, one company that is delivering this to small and mid-size businesses is Commence CRM.

Road by Alana

Commence CRM is filling the gap by providing growing businesses with a feature rich CRM and a growth path forward. The product fits squarely between the low-end programs and more expensive solutions like Microsoft Dynamics and In addition to the traditional contact management and sales functionality offered in lower-end products, Commence CRM offers add on applications for marketing, customer service, and project management. Commence CRM is also flexible in design, enabling customers to tailor the program without programming expertise.

To learn more about Commence CRM visit the company’s web site at or call Commence Sales at 877-266-6362.

CRM – Overly Simplistic or Too Complex for Most Businesses

Solution providers in the CRM software space seem to fall into two categories.  Basic low cost programs are easy to use but provide limited functionality; and feature rich solutions that are far too complex for most businesses.  The two extremes have caused a high degree of frustration among companies that have implemented CRM software programs.  Some are now looking to replace the basic solution they selected for something a bit more robust, while others are trying to reduce the high cost and complexity of the one they selected.

Make The Right Choice by sheelamohan ID-100218145

While dozens of companies continue to do battle in the space, Commence Corporation is targeting what it believes is an under-served middle market with a feature-rich CRM solution that is more affordable and easier to use than products from Microsoft and

“Small to mid-market companies often have unique business requirements,” says Larry Caretsky, CEO at Commence Corporation “that are not being met by basic CRM offerings.  The industry giants can address these needs, but people have found these solutions to be far too expensive and complex for their business.  Commence is aggressively working to fill this void.”

What differentiates Commence CRM from competitive offerings?  “That is easy,” says Caretsky. “Commence CRM provides features that are simply not available in basic CRM packages, such as: customization of views and forms, multilevel data searches, security permissions, pre-built analytical reporting, customizable lead qualification and sales process management, shared calendaring, seamless e-mail integration and more.  In addition, Commence CRM offers marketing campaign management, a customer service or help desk application and a project management module.  This level of functionality is only available from enterprise level solutions at two to three times the cost.  Commence CRM is a robust affordable solution for the middle market coupled with an experienced support staff that ensures customers realize the maximum value from our solution.”

When asked, “What is the biggest challenge facing Commence Corporation in the CRM sector?” Caretsky indicated, “Simply rising above the noise of the industry giants.  It is hard to out-market Microsoft and  Both have good products, but they cannot be all things to all people.  No company can service the small, mid-sized and enterprise market with the same solution.  Perhaps this is why there is such a high degree of dissatisfaction in the industry.  Commence is 100 percent focused on businesses that require more than a basic CRM solution, but not the cost and complexity of the industry giants.  We are delivering value and making a name for ourselves,” says Caretsky.


Read what customers are saying on the Commence CRM website or on review sites like and

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CRM Software a Commodity, but Not For Everyone

I do not think you can find a more competitive market sector than CRM software. If you are a small business there are at least 100 options to choose from. There are dozens of free offerings and dozens more for just a few dollars a day. Some are not bad and some are not very good, but it’s clear that CRM has become a commodity market for the small businesses market.

This is not the case for mid-size and larger companies who require robust functionality, the ability to customize the CRM software and integrate it with other third party software programs such as accounting or ERP. If you require the CRM system to automate sales, marketing, customer service and project management functions it narrows done the field quite a bit. There are some very good companies and solutions to choose from, but CRM at this level is anything but a commodity. Selecting a higher level CRM solution will require you to spend the time to ensure the solution you select can meet your unique requirements, can scale as your business grows and that there is a strong support organization in place to assist with the implementation, training and support of the product.

If you are a small business one of the ways to narrow the field in this commodity market is to ask a few simple questions.


1. Reputation of the company

Does the vendor you are considering have a track record in the industry? All you are trying to determine here is if others have been in your position, selected this vendor and are satisfied with their decision.


2. Where do they house your data?

This is perhaps one of the most overlooked questions. Your data is your business and you need to know where it is being stored and how you can get at it if you need to.


3. Is there a telephone number on the website?

If the company does not have a telephone number on their web site it is most likely because there is no one there to answer when you call. This is a big red flag that service will be poor and that your business relationship will consist of untimely e-mails and frustration. Call the vendors you are considering and see how they respond to your questions. This will tell you a lot about the kind of support you can expect after the sale.

Images courtesy of Stuart Miles/