Managing Customer Relationships Doesn’t Have to be a Chore

Building quality customer relationships is critical to maximizing the lifetime value of your customers and with the right customer management software this doesn’t have to be a chore.

Hi-tech robot vacuum cleaner

The key to building quality customer relationships is ensuring that all employees have immediate access to the data they need when a customer calls. Today’s customer management software solutions offer the ability to capture, manage and share vital customer information with the people who need it to provide world-class customer service.  Using a single consolidated database of customer information allows both sales and service personnel to access a complete 360 degree profile of customer information including what they purchased, when they purchased it, and if they have had any service history associated with the purchase.  More importantly the information is current and consistently updated by the people who are interacting with the customer.

While some businesses attempt to manage their relationships using Microsoft Outlook and an Excel spreadsheet, the problem is that the information cannot be shared or easily updated.  Sure you can send over a copy of the spreadsheet to your staff, but it will be obsolete ten minutes after you send it and require each staff members to update it and forward it back to all employees. This is quite a task and completely inefficient.

Customer Management software solutions are available for small, mid-size and enterprise level organizations, and are not only affordable but easier to use then they were several years ago.  A simple search of Customer Management Software or Contact Management software will provide you with a list of available companies and systems.

Image “Hi-tech robot vacuum cleaner” by Mark H. Evans on Flickr under Creative Commons license.

Commence CRM – The Perfect CRM Solution for the Middle Market

For more than two decades Commence Corporation has been providing high quality affordable CRM software for mid-size companies and small enterprises. While certainly not a household name like CRM or Microsoft Dynamics CRM, Commence CRM is utilized by several thousand companies serving more than 30 industries in 22 countries around the world. Commence Corporation’s success is driven by pinpoint product positioning and by delivering a top rated CRM solution at an attractive cost.

Commence is cleverly positioned as the CRM solution for companies that require more than basic contact management and sales automation and forecasting functionality, but not the cost and complexity of enterprise level CRM product offerings. Commence CRM offers a well designed user interface which makes the product extremely intuitive and easy to use.

Commence CRM is a true middle market CRM solution. In addition to the basic contact management and sales automation and forecasting features provided by low-end small business solutions, Commence offers a level of functionality traditionally only found in enterprise level products such as: lead management, activity management, marketing campaign management, a document library, project management, a help desk solution with a knowledgebase, FAQ and customer portal, an accounting interface, analytical reporting and integration with most popular mobile devices. The full set of CRM application modules rivals that of Salesforce CRM at a fraction of the cost. “We simply have a better, easier to use and less costly alternative for the middle market” says Larry Caretsky, president of Commence Corporation. “Those that look at our CRM product offering quickly agree.”

Commence CRM is offered as a cloud CRM solution or an on-premise CRM program and lists and Microsoft Dynamics CRM as its major competitors. For more information about Commence CRM for the middle market, visit the company’s web site at