Larry Caretsky (CEO)
Larry Caretsky leads the management team and is the company’s Chief Executive Officer. He has more than 30 years of experience in the computer software industry and is responsible for the company’s global business operations.
Caretsky began his career with Shared Medical System a division of Seimens Healthcare, a provider of automated financial systems for public hospitals and has held executive level positions in several enterprise level software companies including McKesson HBOC, Cognos and Synon Corporation.
Several years ago the Edison Venture Fund engaged him to help transition one of their portfolio companies from a manufacturer of application development tools to a provider of business solutions. His efforts have resulted in Commence Corporation becoming one of the top rated software companies in the CRM sector. He is considered an expert in the CRM industry and has written numerous articles about the proper use of CRM software to improve sales execution and customer service. He is also the author of an e-book: “Practices That Pay” Leveraging Information to Achieve Industrial Selling Results.
Caretsky is currently creating a series of CRM industry podcasts designed to help small to mid-size businesses use CRM software to help automate and streamline their internal business processes.