Lead Capture Page

Posted by Admin on March 11, 2011 under Marketing Software | 2 Comments to Read

Why Use a Lead Capture Page?

Every business is concerned with the ability to generate leads, but of equal importance is how they capture and efficiently distribute those leads to the appropriate sales representative or sales team.  Leads are often generated from multiple sources such as direct and bulk e-mail campaigns, cold calls, trade shows and your web site.  What happens to those leads is the problem.  Often they are distributed via e-mail, the telephone, sticky notes or simply fall through the cracks.

How a Lead Capture Page Helps your Business

CRM software systems like Commence CRM, provide an automated and efficient vehicle for lead capture and lead distribution.  With Commence, newly captured leads may be immediately entered, imported or directly integrated with the CRM system via a lead capture page web form on your web site.  The value of this automated process is two-fold:

1. Eliminate any duplicate data entry and ensure data accuracy since there is no human intervention
2. After the lead has been captured it can be automatically distributed to the sales team based on a set of pre-determined criteria such as by product, service or geographic region. This ensures that the information captured is immediately available to the sales team and that the lead can be appropriately followed up while the interest is still strong.

Learn more about how CRM software automates the lead management process.