CRM System

Posted by CRM Resources on February 29, 2012 under CRM System | Be the First to Comment

How to use your CRM system for marketing automation

Maximize your marketing campaign effectiveness with your CRM system. With your system your marketing team can have all the tools it needs to easily conduct targeted marketing campaigns that help drive real interest. Create target campaigns by segmenting customers and prospects by specific criteria for highly targeted campaigns. You can have automated campaign management by scheduling multiple campaigns for distribution at specific dates and times. It’s easier to optimize your marketing budget by being able to quickly determine the value of each campaign and measure its effectiveness as you go along. When measuring the campaign’s effectiveness you can manage lead generation, lead conversion and close ratios by campaign. Use the CRM marketing reporting features for analytical reporting to illustrate details of each campaign.

CRM System Features

Besides marketing automation, CRM systems can have many features that make it easier to do your job as well as improve relationships with your customers. You can integrate a number of programs so that you will spend more of your time in one business CRM program instead of spending time switching back and forth between programs all day. Visit Commence.com to learn more about marketing automation and making marketing campaigns easier to run for your business.

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