5 reasons to use social CRM for support and services

An article on computerworld.com discusses reasons to use social media and social networks for customer support and services: 5 reasons to use social CRM for support and services

So this article may come as something of a surprise, as I’m going to be beating the drums about social CRM again, this time for the service and support organization. Why? Social networks give you the quickest access to customers where they already are.

Almost anybody you want to do business with is somewhere on Facebook or LinkedIn or product-review networks, at least in the United States. More importantly, these networks are the cauldron that brews the buzz about your products. Social gives you access to new kinds of information and real-time feedback for critical parts of the service, support, training and professional services business processes.

You can read the full article here, courtesy of computerworld.com.

University Adds CRM Software Education to their Curriculum

Speaking in Greg Coleman's class! Hello to everyone checked in! @ NYU Stern School of Business 4sq.com/rM8isf (posted via FlickSquare)Commence Corporation has always taken an active role in the university sector and has several universities using its CRM software for recruitment and other business services. Customer Relationship Management is now also becoming an important part of the educational system.

Students are learning about how the efficient management of customer relationships can play a critical role in sales, marketing and providing customer service to clients. New York University’s Stern School of Business recorded the following classroom presentation on the subject of using CRM software to improve business performance.

VIDEO: Observe a discussion about CRM systems with the Chair of the Stern Marketing Department.

Class Videos

Step inside the classroom and view these short samples of real Stern classes.


 Image by Dennis Crowley on Flickr under Creative Commons license.

Can I Benefit from a Customer Follow Up Program?

If you are tossing around the idea of making use of a customer follow up program, you are probably trying to decide if you really need one. Will you use it enough to get your money’s worth out of it? Will it really make that big of a difference? Well, the fact that major corporations make use of it should tell you something. Besides, if you made a purchase or return, and someone followed up with you just to see how your experience was, wouldn’t it make an impact with you? Chances are good that you would look at that business just a little differently and be a lot more loyal.

Choose Our Customer Follow Up Program

Here at Commence, we understand and appreciate just how hard the small business owner works and how important every customer is. This is especially true for new businesses trying to establish themselves and earn repeat customers and referrals. The best way to do this is by having a customer follow up program. This allows you to interact with your customers on a more personal level.

If they had a great experience, then you want to know who handled the transaction. This will give you an idea as to who the strongest members of your team are, even when you are not watching.

If their experience was unfavorable, then you have the opportunity to correct it. Your follow up could mean the difference between them shopping with you again — or not. Instead of them telling everyone what a horrible experience they had, now they are singing your praises, because you cared enough to follow up — and, as you know, word of mouth is the strongest form of advertising.

Online Contact Management Software

Get online contact management software for more profits

Online contact management software can help you organize your business by allowing you to manage your customers and clients as well as your employees, which will help increase your profits. This type of software improves the sales process so your sales team is focusing on sales instead of doing tasks that aren’t as important. You will also build up important relationships with your customers so they will stick around longer and perhaps tell others about your business. You can also use it to get more customers through marketing efforts or let your existing customers know about other products and services that are available at your company. Visit Commence.com to learn about what the software can do for you to improve your profits.

Features of online contact management software

There are many features of online contact management software that may be helpful to your business that you should know about. First, the client management software can be integrated with popular email programs such as Microsoft Outlook and Google Gmail so you will be able to integrate your email as well as other features such as a calendar and to-do list. You can also integrate with accounting programs such as QuickBooks. This will help keep you on track and increase productivity. You can also get the software on your mobile smartphone such as iPhone, Android, or Blackberry.

Customer Management

Ways to Improve Customer Management

If your business has a lot of customers there are ways for you to improve customer management to keep them happy. Staying organized will help you have a better understanding of your client’s demographics and better ways that you can serve them. If you have many customers, it may seem like a daunting task to get organized so you can even begin. A CRM system will help you get organized to start learning about your customers. You can keep track of phone numbers, email addresses, addresses, and any other important information you find necessary. Maybe you want to keep track of customer’s birthdays and send them an email for a discount on their birthday to make them feel special and keep them loyal to your brand. Whatever you want to do, a CRM system makes it easy, cost effective and saves time. If you take the time to get to know your customers they will respect that and stay loyal to you longer.

How Can You Find Customer Management Software?

There are many different options for customer management software. You want a system that can be customized so you can have all the information your business requires. Visit Commence for customizable CRM systems.