An article on computerworld.com discusses reasons to use social media and social networks for customer support and services: 5 reasons to use social CRM for support and services
So this article may come as something of a surprise, as I’m going to be beating the drums about social CRM again, this time for the service and support organization. Why? Social networks give you the quickest access to customers where they already are.
Almost anybody you want to do business with is somewhere on Facebook or LinkedIn or product-review networks, at least in the United States. More importantly, these networks are the cauldron that brews the buzz about your products. Social gives you access to new kinds of information and real-time feedback for critical parts of the service, support, training and professional services business processes.
You can read the full article here, courtesy of computerworld.com.