| |
 | |
These days, it’s not enough to be a generalist. When times are tough
and companies are struggling, they want to know that the vendors with
whom they do business understand the day-to-day challenges unique to
their company and its industry, says Dean Smollen, sales manager for
Commence Corporation. That’s why Commence is turning its attention to
vertical industries, pooling the knowledge of its business partners to
offer a product that speaks the language of its individual customers.
Commence offers a CRM application for small- to mid-size businesses
that supports a broad range of business functions. It then relies on a
team of partners that have extensive experience in various industries
to customize that solution to those different industries. Say, for
example, you work in the construction business and contact Commence
about its product. “We would put you in touch with the business partner
with the most intuitive match to that vertical industry,” says Smollen.
“We know that one of our business partners has taken Commence and made
a construction version of it so that any construction company could
open it up and say: I know this.”
It’s all about speaking the specific language of the end user without
needing a lot of time to customize the product. That kind of expertise
and quick implementation is essential in today’s economy, Smollen says.
“When times are good, your pain isn’t as acute and your need to have
something that’s right on the money with ROI on day one isn’t as
powerful,” he observes. “But times are tough. People want to deal with
people who understand them. They want to talk with someone who
understands what they’re going through on a daily basis.”
Using the same philosophy, Commence is about to launch an overhaul to
its Website. In the re-designed site, visitors can access information
pertinent to their industry without having to wade through irrelevant
information. “We’re launching the ability to reach into certain areas
of the Website to find out about your industry,” says Smollen, noting
that when you can read about the challenges, successes and issues faced
by other companies in your industry you don’t feel like you’re the
first one on the block to face these challenges. For more information,
visit www.commence.com.
 Back to Cover |
| |
 |
| SUBSCRIBER SERVICES |
|
|
