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| Commence Automates Administrative Tasks |
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Imagine how much more time you’d have to spend with customers if you
could eliminate routine administrative tasks such as mailing out
product literature or sending follow-up emails to new prospects.
Commence Corp. imagined it – and then set about automating those kinds
of repetitive administrative tasks in the latest upgrade to its CRM
Application Suite, version 2.1. The new release aims to help
salespeople not only build and maintain lasting customer relationships,
but also to free up more time to spend with those customers.
The Commence Application Suite is designed for small- to mid-sized
businesses, with limited administrative staffs, where “sales and
support people are handling tasks that take away from selling and
servicing their customers,” says Larry Caretsky, president of Commence
Corp. “This directly impacts lead generation, revenue attainment and
customer satisfaction.”
Version 2.1, with its ability to automate any repetitive task, aims to
give that time back to reps. For example, say your company’s standard
procedure is that every time a new lead is passed to a sales rep, that
rep sends out an email, follows up with a phone call five days later,
then sends a literature packet. The Commence Application Suite can
handle those functions automatically, sending out the email, putting
the prospect on the rep’s call list on the appropriate day and adding
the contact to a queue of people that need product literature, which an
administrative assistant can then send out in bulk. Multiply the time
saved by the number of prospects sales reps handle each week, and
that’s a lot more time your reps can spend doing what they do best –
selling.
“We’ve seen statistics that show that as much as half of a
salesperson’s day is spent doing administrative tasks,” says Dean
Smollen, Commence Corp.’s director of sales and marketing. “And any
time salespeople are doing any type of administrative function, they
aren’t selling.” Smollen adds that Version 2.1 offers as many options
to automate tasks as there are business processes. “It’s very relative
to the way people do business,” he says.
Other new features that will be of interest to salespeople include a
graphical sales funnel and an organizational chart that reps can create
for their prospects, enabling them to see how a prospect’s company is
organized and where the decision-makers fit. The Commence Application
Suite Version 2.1 will be available December 9 at $695 per license.
Visit www.commence.com for more information.
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