Month: March 2010

Is Your SMB’s Marketing Strategy Product Centric or Customer Centric and Why Should You Care?

By commence2018 / March 16, 2010

Small to medium sized businesses (SMBs) can deliver customer value by being product centric, i.e. providing product leadership, or by being customer centric or customer intimate. In the former instance, the SMB tries to continually improve the products and services they provide to their customers. In the latter instance the SMB strives to understand their “favorite” customer, anticipate future customer…

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Redefining Customer Relationship In CRM

By commence2018 / March 8, 2010

As small to mid-sized businesses (SMBs) struggle to survive in this economic climate, they are placing a major emphasis on increasing sales. Whether through finding new customers or attempting to increase the volume of purchases by the existing customer base, the attention is on getting the sales organization to be more productive.  SMBs, in spite of tough economic times, are…

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