CRM Not Delivering For Small Businesses
The problem lies in the fact that most businesses view CRM software as some sort of turn-key “out of the box solution” like an appliance that you plug-in the wall. It’s not. CRM is complicated and requires proper training and customization to address unique business requirements. Part of the problem also comes from a failed CRM selection process whereby management has not taken the time to outline their business requirements. As a result, they often select a solution based on popularity and price only to find out later that they made the wrong decision.
Small to mid-size businesses looking for help with the CRM selection process will find substantial value in the attached white paper, available from the link below.