CRM in the age of the customer
KMWorld recently published the article “CRM in the age of the customer” that discusses why a “customer-centric” strategy is imperative for your business:
While companies have always, to a greater or lesser extent, called themselves “customer-centric,” this is different. It is not about customer-centric thinking or taking the attitude that the customer is always right. Instead, the new power of customers means that a focus on the customer now matters more than any other strategic imperative.
You can also get our take on this in a past blog article “Is Your SMB’s Marketing Strategy Product Centric or Customer Centric and Why Should You Care?”