Make Social Media a 2-Way Conversation
How your business approaches social media can have a major impact on your marketing success. An effective strategy can attract prospective customers and generate repeat business. But ignoring social media or making a serious misstep in an interaction can inadvertently put up a “Keep Out” sign.
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About the author
Larry Caretsky is the president of Commence Corporation, a leading provider of CRM software and best business practices for improving sales, marketing and customer service. Caretsky is considered an expert in sales automation and has written numerous articles on the subject of CRM. These may be viewed on the company’s web site at www.commence.com.