The CRM software sector is perhaps one of the most competitive in the technology industry, and there are many good companies that service small, midsize, or enterprise businesses. Despite this fact, rarely are these companies mentioned in industry journals. This is simply because the so-called industry experts continue to promote companies – not based on the unique problems they solve – but instead based on name recognition, features, and functions.

Some time ago, a leading industry magazine awarded Salesforce.com “Best solution for large, medium, and small businesses” – despite the fact that there are more than 400 CRM solution providers in the space. This was very impressive, but you have to ask yourself – was this award based on any actual analysis of the business challenges the product addressed across all industry sectors (small, medium, and large companies) or based on popularity or perhaps something else?

Saying ‘Salesforce.com is the best solution for any size business‘ is like saying ‘Donald Trump is the best candidate for president of the United States.‘ Maybe he is, but based on what – popularity and name recognition or actual policies supported by the public?

I think Salesforce.com does have a very good product, but I doubt it is the best solution for every size business. If i