Most people are not familiar with the term sales enablement, but it is quickly becoming a hot topic for businesses that want to improve their marketing and sales execution. Sales enablement is simply a process or methodology that ensures your sales team has the knowledge, skills, collateral, and tools they need to drive new business.

Larry Caretsky, CEO of Commence Corporation, a provider of CRM sales automation software and services, discusses the requirements necessary to make sales enablement work in this informative radio podcast.

Click below to listen to the podcast on CRMRadio.today.