By commence2018

Marketing Enablement – Buzz Words or Facing Reality?

Marketing Enablement appears to be a recent twist on sales enablement discussions. Others have written about the subject and there is mounting evidence that marketing must first address its own issue of marketing enablement before offering solutions to sales enablement.

In our interview with Larry Caretsky, CEO of Commence Corporation, he offers his opinion on the state of Marketing Enablement. The host is Jim Obermayer.

Click below to listen to the podcast on SLMA Radio.

SLMA Radio Podcast

Originally published on

About the Author:

Dave Kahle is one of the world’s leading sales authorities. He’s written twelve books, presented in 47 states and eleven countries, and has helped enrich tens of thousands of sales people and transform hundreds of sales organizations. Sign up for his free weekly Ezine. His book, How to Sell Anything to Anyone Anytime, has been recognized by three international entities as “one of the five best English language business books.” Check out his latest book, The Good Book on Business.