Commence CRM, Filling the Gap for Small to Midsize Companies
By Larry Caretsky – Commence Corporation
CRM software is failing to deliver a measurable return on investment for many small to mid-size businesses. In fact, according to a Gartner report as many as 73% of CRM systems fail to get properly implemented and used. That’s an astounding number, almost unbelievable, but apparently true. The question is why is this happening? I believe that I have the answer and a remedy as well.
It’s no secret that every business regardless of size wants to streamline the internal business processes that impact how they market, sell and provide service to their customers. A good CRM solution will provide this, but there are two important prerequisites here that are often overlooked. First, you must have the internal processes in place to automate them. Many businesses do not, and management somehow has this false expectation that the CRM software will do this for them. Well here’s a news flash – it won’t.
Secondly, you need experienced sales, marketing and customer service people on board to maximize the return on investment you can get from the CRM system and here lies the problem. In many cases small to mid-size firms are resource constrained. They do not have these people on board and may not be in a position to hire them. So now you have an environment whereby you do not have the proper internal policies in place and you do not have the experienced staff on board to create the policies or support them via the use of the CRM system. If you can identify with this, then you will agree that it’s irrelevant which CRM system you select. You are about to become a member of Gartner’s 73% club.
This is quite a dilemma for small and mid-size businesses, but there is one company that is taking a leadership position in helping small to mid-size businesses address this challenge. That company is Commence Corporation. Commence offers a robust CRM solution that rivals many enterprise level solutions costing much more. It’s not the software that has contributed to the company’s growth and notoriety, but instead the value-added services the company is providing to small and mid-size businesses.
Commence has a staff of highly trained sales, marketing and customer service professionals that are engaged with every CRM implementation before, during and after the sale. This staff averages more than 15 years of service with the company and has been engaged in hundreds of successful CRM implementations. This has enabled them to help customers create a structured sales methodology for managing every stage of the sales cycle; create and distribute targeted marketing campaigns; efficiently manage leads so that they do not fall through the cracks; and streamline customer service using automated self-service programs built into the software. This is the differentiator between Commence CRM and other alternatives and why Commence customers continue to use our products and services to manage and grow their business. To learn more about Commence visit commence.com.