CEO Corner

The Story of Six Questions That Will Improve Your Forecast

The Story of Six Questions That Will Improve Your Forecast

By CommenceCRM / February 9, 2024

I have had a long and successful career in sales, starting as a sales representative 30 years ago and working my way up to Vice President of sales for a Fortune 100 software company. It was a pressure-packed job and my longevity rested solely with my ability to provide senior management with an accurate quarterly sales forecast. This was no…

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Are You Tired of Hiring Lead Generation Companies that Promise to Generate New Business but Fail to do so?

By CommenceCRM / November 30, 2023

As the CEO of a technology company, I appreciate your frustration. I have engaged several companies over the past decade that promised to build brand recognition, generate more inquiries, and deliver new business opportunities.  Sound familiar?   Unfortunately, they failed to deliver. It was quite frustrating and for good reason. Our industry sector has been growing in leaps and bounds and…

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Should You Outsource Your Marketing?

By CommenceCRM / October 25, 2023

Small to mid-size businesses often need assistance when it comes to marketing. Building brand awareness and generating more new business opportunities can be a significant challenge for these companies because they may not have the tools or experienced marketing resources to create and execute a consistent marketing plan. Marketing is a contest to get people’s attention.  Every company has a…

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How Important is Having a Marketing Plan?

By CommenceCRM / September 8, 2023

Ask any executive or owner of a company and they will probably tell you that marketing is a key component of their business and the driver of brand awareness and growth.  I suspect they would say the same about the accounting department that handles orders and invoices and manages the financial health of the business.  What I find interesting, however,…

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Commence Corporation Addresses Small Business Marketing Challenge

By CommenceCRM / August 2, 2023

Running a small to mid-size business is no easy task and when it comes to generating new business things can often get harder. That’s because producing new business opportunities requires experienced sales and marketing resources and sales automation tools that many of these businesses simply don’t have. “There is clearly a gap in the small to mid-size business community” says…

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What is the Best CRM for My business

What Is the Best CRM For My Business?

By CommenceCRM / May 19, 2023

This is a very common question and a quick Google search for Best CRM software may give you the answer.  You will find a myriad of articles such as, the Top 5 Best CRM systems, the Top 10, Top 15, Top 20, and even more under terms like “Top Rated CRM” or “Best CRM 2023.”  What is a bit perplexing…

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SMBs Need to Pay More Attention to Sales and Marketing

By CommenceCRM / April 14, 2023

As an executive of a CRM software company, I get to interact with hundreds of small to midsize businesses across many industries. Some are very successful while others are challenged by a lack of finances and experienced resources. My company’s primary focus is helping these businesses automate sales and marketing. It is a difficult challenge as we often find that…

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Funnel Media Group Interviews Commence CEO About Lead Generation Services

By CommenceCRM / January 23, 2023

Commence Corporation, a leading provider of Customer Relationship Management software (CRM) has added an array of marketing services to their popular CRM product offering. The services are designed to address a significant challenge facing small to mid-size businesses starting with acquiring a targeted prospect list, building marketing campaigns, the consistent distribution of thousands of mailers every month and measuring the…

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Commence Helps Small Companies Get Past the Struggle of Generating New Business

By CommenceCRM / October 19, 2022

No One Knows Who We Are! “It is the first thing we hear from small business executives” says Larry Caretsky, President of Commence Corporation. “Next, they tell us that they have tried using e-mail marketing tools like MailChimp or Constant Contact but did not realize the results they had expected.” So, what is the problem? Well quite frankly it’s two-fold.…

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What marketing message will get me more qualified prospects?

Commence, a Different Approach to Lead Generation

By CommenceCRM / July 20, 2022

  “Our customers are all the same” says Larry Caretsky, president of Commence Corporation. “They are struggling to generate new business opportunities and have exhausted their efforts with lead generation services that have failed to deliver on their promise. There are a myriad of lead generation services to choose from. Most follow the same format i.e., they either make calls…

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