CEO Corner
I have had a long and successful career in sales, starting as a sales representative 30 years ago and working my way up to Vice President of sales for a Fortune 100 software company. It was a pressure-packed job and my longevity rested solely with my ability to provide senior management with an accurate quarterly sales forecast. This was no…
Read MoreAs the CEO of a technology company, I appreciate your frustration. I have engaged several companies over the past decade that promised to build brand recognition, generate more inquiries, and deliver new business opportunities. Sound familiar? Unfortunately, they failed to deliver. It was quite frustrating and for good reason. Our industry sector has been growing in leaps and bounds and…
Read MoreSmall to mid-size businesses often need assistance when it comes to marketing. Building brand awareness and generating more new business opportunities can be a significant challenge for these companies because they may not have the tools or experienced marketing resources to create and execute a consistent marketing plan. Marketing is a contest to get people’s attention. Every company has a…
Read MoreAsk any executive or owner of a company and they will probably tell you that marketing is a key component of their business and the driver of brand awareness and growth. I suspect they would say the same about the accounting department that handles orders and invoices and manages the financial health of the business. What I find interesting, however,…
Read MoreRunning a small to mid-size business is no easy task and when it comes to generating new business things can often get harder. That’s because producing new business opportunities requires experienced sales and marketing resources and sales automation tools that many of these businesses simply don’t have. “There is clearly a gap in the small to mid-size business community” says…
Read MoreThis is a very common question and a quick Google search for Best CRM software may give you the answer. You will find a myriad of articles such as, the Top 5 Best CRM systems, the Top 10, Top 15, Top 20, and even more under terms like “Top Rated CRM” or “Best CRM 2023.” What is a bit perplexing…
Read MoreAs an executive of a CRM software company, I get to interact with hundreds of small to midsize businesses across many industries. Some are very successful while others are challenged by a lack of finances and experienced resources. My company’s primary focus is helping these businesses automate sales and marketing. It is a difficult challenge as we often find that…
Read MoreCommence Corporation, a leading provider of Customer Relationship Management software (CRM) has added an array of marketing services to their popular CRM product offering. The services are designed to address a significant challenge facing small to mid-size businesses starting with acquiring a targeted prospect list, building marketing campaigns, the consistent distribution of thousands of mailers every month and measuring the…
Read MoreNo One Knows Who We Are! “It is the first thing we hear from small business executives” says Larry Caretsky, President of Commence Corporation. “Next, they tell us that they have tried using e-mail marketing tools like MailChimp or Constant Contact but did not realize the results they had expected.” So, what is the problem? Well quite frankly it’s two-fold.…
Read More“Our customers are all the same” says Larry Caretsky, president of Commence Corporation. “They are struggling to generate new business opportunities and have exhausted their efforts with lead generation services that have failed to deliver on their promise. There are a myriad of lead generation services to choose from. Most follow the same format i.e., they either make calls…
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