CEO Corner

CRM Software – More Than Just Sales

By CommenceCRM / November 17, 2010

When people think about CRM software, they often think only about sales and that is understandable because without sales you don’t have a business.  But Customer Relationship Management is more than just about sales.  It’s about making a commitment to improving how you market, sell and provide service to your customers.  Smart companies have moved past the days of contact…

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Hosted CRM Makes Good Sense

By CommenceCRM / November 12, 2010

The migration to cloud based computing offers several benefits and customers who have switched to an online CRM service are realizing a higher degree of value than they did with previous platforms. If you are looking for a cost efficient way to improve sales execution and customer service and provide your staff with anytime, anywhere access to vital customer data using a PC or mobile device, you should strongly consider an online CRM solution hosted by a reputable company.

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CRM Software Selection Made Easy

By CommenceCRM / September 29, 2010

Summary of features to look for when choosing CRM software to meet your business needs at the basic, mid-market, and enterprise levels.

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It’s Time to Get Serious about CRM

By CommenceCRM / September 15, 2010

CRM is looked upon as just something the sales team uses and nobody else cares about, yet sales is the most critical component to the success of the business.

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CRM — An Industry In Distress

By CommenceCRM / June 25, 2010

-for sale in hot air popcorn makerCRM Herrrreeee, Get your CRM… Sounds like you’re at a ball game and listening to the peanut & popcorn vendor doesn’t it? You’re not.  This is the new sound of an industry in distress.  Just a few years ago Industry analysts had stated that Customer Relationship Management would be one of the fastest growing…

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Want to Guarantee a Return on Investment With CRM Software? (Start With the Basics)

By CommenceCRM / May 5, 2010

As the CEO of a technology company that provides Customer Management software to small and mid-size companies, I spend a good part of my day talking with other executives about the challenges they face in their business.  What’s interesting is that for the most part, these challenges fall into three categories. The most common one is data consolidation. At each…

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Commence Lead Scoring Helps Shrink the Sales Cycle

By CommenceCRM / April 8, 2010

Is your sales team working on the most qualified opportunities, or chasing tire kickers?  Do you even know?  Most companies rely on the expertise of their sales representatives to qualify opportunities, but this has proven over and over again to be inefficient and costly.  The problem with relying on your sales organization is a lack of consistency.  Most sales organizations…

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Is Your SMB’s Marketing Strategy Product Centric or Customer Centric and Why Should You Care?

By CommenceCRM / March 16, 2010

Small to medium sized businesses (SMBs) can deliver customer value by being product centric, i.e. providing product leadership, or by being customer centric or customer intimate. In the former instance, the SMB tries to continually improve the products and services they provide to their customers. In the latter instance the SMB strives to understand their “favorite” customer, anticipate future customer…

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Redefining Customer Relationship In CRM

By CommenceCRM / March 8, 2010

As small to mid-sized businesses (SMBs) struggle to survive in this economic climate, they are placing a major emphasis on increasing sales. Whether through finding new customers or attempting to increase the volume of purchases by the existing customer base, the attention is on getting the sales organization to be more productive.  SMBs, in spite of tough economic times, are…

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