CRM White Papers

White paper: How to Compete Against the 800-pound Gorilla

By CommenceCRM / March 16, 2018

Every industry has an 800-pound gorilla, but that does not mean you cannot effectively compete against them and grow your business.

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Compare Commence CRM versus Salesforce.com 2016

By CommenceCRM / January 9, 2017

If you are considering either of these solutions for your business, the information below may help with your decision.

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Small Businesses Need to Embrace CRM Software

By CommenceCRM / February 16, 2015

A recent survey by Software Advice revealed that the vast majority of small-business CRM buyers are still looking for basic contact management, with 62 percent seeking a standalone application for sales force automation (SFA). That’s no surprise. SFA is typically the first step for businesses to organize their customer data and track customer interactions across the sales funnel. As such,…

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Customer Service Software for Small to Midsize Business 2014

By CommenceCRM / September 12, 2014

By Larry Caretsky CEO Commence Corporation Software Advice has produced a white paper titled “Customer Service Software – Small Business Buyer View 2014” that clearly articulates what businesses are looking for in order to improve the buying experience and service they provide to their customers.  I am posting this paper with their approval because I believe it is spot on…

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CRM – Overly Simplistic or Too Complex for Most Businesses

By CommenceCRM / August 7, 2014

Solution providers in the CRM software space seem to fall into two categories.  Basic low cost programs are easy to use but provide limited functionality; and feature rich solutions that are far too complex for most businesses.  The two extremes have caused a high degree of frustration among companies that have implemented CRM software programs.  Some are now looking to…

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CRM Buying Secrets of the Experienced Consumer

By CommenceCRM / July 11, 2013

The experienced consumer has most likely purchased software before and knows that mistakes can be costly.

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CRM Buyers Guide for the Commodity Buyer

By CommenceCRM / July 9, 2013

Choosing a crm solution based solely on brand recognition or price does not guarantee success. Here are some things to look out for.

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CRM Buyers Guide for the Checklist Consumer

By CommenceCRM / July 5, 2013

You want to find the best solution for your business but may not have documented requirements to guide you. Is the best solution the one with the most features?

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What Type of CRM Buyer are You?

By CommenceCRM / July 2, 2013

The CRM software sector is an explosive market. The introduction of cloud based CRM solutions that no longer require the implementation of computer hardware or software, coupled with a large number of low cost offerings for small to mid-size businesses, have fed the global growth of this industry.  Growth predictions for this sector indicate that businesses are going to continue…

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