The Ultimate Business Survival Skill

by Dave Kahle

Change We’re living in incredibly turbulent times.  Despite newspaper headlines proclaiming growing employment and an expanding economy, many business people admit to a pervasive feeling of uncertainty and confusion about…

The Difference Between Customer Segments and Customer Archetypes

by CommenceCRM

One major challenge marketing and sales teams face is how to organize the information they collect from consumers or end-users. As they review existing customer research, they may be overwhelmed…

Shattering the Myths About Social CRM

by CommenceCRM

Since the rise of the digital age, more and more ‘social customers’ are emerging everyday. These powerful social customers are composed of the 3.8 billion people actively participating on social…

How to Use CRM to Follow Up with Your Investment Leads

by CommenceCRM

Customer relationship management (CRM) software puts clients at the center of every business. With CRM, your business can perform a number of critical functions: leverage the cloud, collect and analyze…

Can You Use the “Five Percent Principle” to Build Your Business?

by Dave Kahle

We are all familiar with the Pareto principle, which, when applied to the world of sales, says that 80% of the business comes from 20% of the customers. As a…

Why Your Business Needs Commence CRM

by CommenceCRM

Guest post by Nolan Ryan Customer Relationship Management software helps companies manage relationships and interactions with their customers and potential customers. CRM software thus allows you to stay connected with…

CRM Buyers Checklist

by CommenceCRM

Want to ensure that you make the right CRM decision?  Take a look at the CRM Buyer Checklist created by Commence Corporation, a leading provider of CRM software and sales…

3 Compelling Reasons to Employ Augmented Reality and Virtual Reality in CRM

by CommenceCRM

In today’s fast-paced world, customer standards are rapidly changing. While great products and great service will always remain as the main priority of customers, other factors are also developing new…

Take Your Sales Game to the Next Level With AI

by CommenceCRM

Artificial Intelligence (AI) is used for almost everything – from the way phones unlock with facial recognition up to the predictive text that shows when writing emails for work. But…

What’s the Difference Between Marketing Automation and CRM?

by CommenceCRM

Living in a competitive, data-driven world means your business has to do more in order to keep up with ever-changing customer preferences. Fortunately, there are now tools designed to boost…

7 Tips on Choosing the Perfect CRM For Your Small Business

by CommenceCRM

In the highly competitive business landscape, the one thing that matters more than the quality of your product is the customer satisfaction, towards your products as well as your service….

CRM Software – What Appears the Same May Not Actually Be the Same

by CommenceCRM

Selecting a CRM system for your business can be a frustrating exercise. To the novice buyer or evaluator all CRM systems appear the same. It reminds me of my experience…

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