What Are the 3 Methods of Customer Profiling?
by CommenceCRM
When creating a strategy for your business, it’s important to engage in customer profiling first. Customer profiling paints a picture of who your customers are and what they need. By utilizing these customer profiles, you can make better informed decisions for your business. So what are the three basic methods of customer profiling? There is the psychographic approach, the consumer typology approach, and the consumer characteristics approach. These customer profiling methods will help you design your business around who your customers are, and help you make better, customer centered decisions. Understanding Customer Profiling Customer profiling is a way of creating…
How to Qualify and Categorize Leads
by CommenceCRM
Pitching blindly is a habit that separates novice salespeople from top sales performers. An inexperienced salesperson would often pitch to a prospect without making an effort to understand them first,…
5 Indispensable Skills Needed to Be a Successful Sales Operations Manager
by CommenceCRM
Sales operations managers are responsible for supervising a team of salespeople in a company. Their job is to systemize the sales process, which will allow the sales specialists to work…
Five Benefits of Pipeline Management
by CommenceCRM
When running a business, it is crucial to incorporate competitive tools and strategies into your sales process. While your business may employ a skilled sales team, it is important to…
Commence CRM brings focus to Account Management
by CommenceCRM
The latest release of CommenceCRM includes key enhancements to the Accounts application. Users will see improvements in form performance giving you quicker access to a broad view of your activities…
Why Is CRM One of the Most Powerful Customer Retention Tools
by CommenceCRM
Customer retention is a key aspect that all businesses should strive for, and yet not enough understand just how important it is to foster relationships with long-term buyers. Too many…
Best Strategies For Improving Sales Rep Performance
by CommenceCRM
Your business is made by your product, team, and service, but without a high-functioning sales team, you will find yourselves without a single customer or client to enjoy what you…
How to Persuade Your Team to Adopt New Technologies Like CRM
by CommenceCRM
Modern technologies help businesses streamline everyday operations, but not all employees are receptive to change. If even one employee is unable to use the new platform or software, your business…
How to Improve and Optimize Customer Lifecycle Stages
by CommenceCRM
The beauty of the customer lifecycle is that each stage can be optimized. The effects of one thoughtful change can reverberate through the journey and enhance the entire customer experience….
What Are the 4 Types of Market Segmentation?
by CommenceCRM
Market segmentation is the process of grouping buyers together based on their attributes. Often these common traits can help businesses understand driving behaviors, factors, and variables that can be recreated…
5 Key Aspects of Earning a Customer’s Loyalty
by CommenceCRM
At one point during your sales meeting, someone has probably mentioned the 80/20 rule wherein 80% of your profit comes from loyal customers and 20% comes from new customers. The…
