What Are the 4 Types of Market Segmentation?
by CommenceCRM
Market segmentation is the process of grouping buyers together based on their attributes. Often these common traits can help businesses understand driving behaviors, factors, and variables that can be recreated to encourage potential buyers (or existing customers) to buy a product or service. So, what are the different types of market segmentation? Geographic, demographic, psychographic, and behavioral are the four general market segments. Leveraging all four will help any business stay on top of customer demands and effortlessly meet evolving expectations. Marketing In the Age of Targeted Ads Modern marketing is all about selling the right thing, at the right…
5 Key Aspects of Earning a Customer’s Loyalty
by CommenceCRM
At one point during your sales meeting, someone has probably mentioned the 80/20 rule wherein 80% of your profit comes from loyal customers and 20% comes from new customers. The…
Commence Awarded Top 10 Best Performing CRM Solutions 2020
by CommenceCRM
Commence Corporation a leading provider of CRM software solutions based in the United States has been awarded as a 2020 Top 10 Best Performing CRM solution. Anna Foster interviewed Commence…
What Is Social CRM and Should You Invest In It?
by CommenceCRM
With evolving expectations from your customers, keeping up with their demands is necessary if you want your company to stay competitive. Thankfully, there is a tool that makes this complex…
What Metrics Are Used to Measure Customer Acquisition and Retention?
by CommenceCRM
Looking at deals won VS closed might give you an idea if your sales strategy is successful or not, but it won’t help you understand if you have a profitable…
The Role of Behavioral Marketing In CRM System
by CommenceCRM
Behavioral marketing and a CRM system may feel like two entirely different concepts, but in reality they’re more like two sides of the same coin. Behavioral marketing is a technique…
How to Use Spin Selling to Close More Online Sales
by CommenceCRM
Anyone who’s had an introduction to sales has probably heard the term SPIN selling. It’s one of the oldest sales frameworks, and therefore also one of the most tried and…
What Is the Difference Between Contact Management Software and CRM
by CommenceCRM
Plenty of articles online equate contact management software (CMS) and customer relationship management software (CRM), which doesn’t guide you in choosing between the two. So, how is a CMS different…
How to Make Your Sales Funnel Stages Run More Smoothly
by CommenceCRM
A sales funnel is more than just a metaphor: it’s a structure you can wield to organize your team’s efforts and propel your business forward. Whether you favor content marketing,…
What Kind of Analysis You Can Perform On a Ticket Management System
by CommenceCRM
Ticket management systems are a great tool for tracking customer data. Without it, sales reps will be lost in thousands of questions and comments, without the information they need to…
What Is the Difference Between a Sales Pipeline and a Sales Funnel?
by CommenceCRM
The sales funnel and sales pipeline are two of the most commonly used words in the sales world, often interchangeably. You might have wondered what makes the other two different,…
