The Role of Behavioral Marketing In CRM System
by CommenceCRM
Behavioral marketing and a CRM system may feel like two entirely different concepts, but in reality they’re more like two sides of the same coin. Behavioral marketing is a technique describing targeted advertising, while a customer relationship management (CRM) platform acts as a tool for complex, personalized strategies. Does this mean you can perform behavioral marketing with CRM? Ultimately, CRMs already follow the principles of behavioral marketing with features like lead scoring, email automation, data collection and storage, among other things. In this article, we explain what behavioral data is and how CRM systems can act as a standalone behavioral…
How to Use Spin Selling to Close More Online Sales
by CommenceCRM
Anyone who’s had an introduction to sales has probably heard the term SPIN selling. It’s one of the oldest sales frameworks, and therefore also one of the most tried and…
What Is the Difference Between Contact Management Software and CRM
by CommenceCRM
Plenty of articles online equate contact management software (CMS) and customer relationship management software (CRM), which doesn’t guide you in choosing between the two. So, how is a CMS different…
How to Make Your Sales Funnel Stages Run More Smoothly
by CommenceCRM
A sales funnel is more than just a metaphor: it’s a structure you can wield to organize your team’s efforts and propel your business forward. Whether you favor content marketing,…
What Kind of Analysis You Can Perform On a Ticket Management System
by CommenceCRM
Ticket management systems are a great tool for tracking customer data. Without it, sales reps will be lost in thousands of questions and comments, without the information they need to…
What Is the Difference Between a Sales Pipeline and a Sales Funnel?
by CommenceCRM
The sales funnel and sales pipeline are two of the most commonly used words in the sales world, often interchangeably. You might have wondered what makes the other two different,…
Any Legs Left in CRM Software?
by CommenceCRM
By Larry Caretsky It’s been well over a decade since the term Customer Relationship Management software started to appear in industry journals. Positioned as the software that would significantly impact…
How to Keep Track of Sales Leads: Best Practices
by CommenceCRM
Sales tracking can be a menial and confusing process, but when done right, you will be rewarded with better techniques and improved insights on your process. There are different ways…
Why Digital Marketing Agencies Need To Implement a CRM System
by CommenceCRM
It seems like there’s a brand new marketing tool being released every year. With so many options out on the market, how do you know what’s right for your company?…
CRM Software: A Bridge Between Sales and Marketing
by CommenceCRM
Sales and marketing have always been pitted against each other, but modern consumerist behavior is forcing brands to rethink the way these departments operate. When it comes to modern consumers,…
Why Good Sales People Often Turn into Mediocre Sales Managers
by Dave Kahle
We’ve all done it. Promoted a good sales person, often our best, to sales manager. My files are full of cases where the results were below expectations for everyone involved. …
