What are the Advantages of Customer Profiling?

by CommenceCRM

Customer profiling is a strategy that looks into the characteristics of existing and potential customers to create tailored advertisements. It aims to know more about a certain target audience and…

Think Outside the Box When Selecting a CRM Solution

by CommenceCRM

Are you struggling to differentiate one CRM solution from the myriad of others? Of course you are and here is why. For the most part the majority of CRM systems…

Sales Manager Question and Answer – Collections

by Dave Kahle

Q. We’re faced with many of our customers being very slow about paying their bills. What would you suggest? A. This is one of those times where the saying, “The…

The Importance of CRM Data Cleansing

by CommenceCRM

Accurate information housed in your customer relationship management (CRM) system is important if you want to reach customers and prospects at the right time, using the right channel. However, studies…

Customer Awareness: The First Step In Any CRM Process 

by CommenceCRM

Customer relationship management (CRM) software is a powerful tool for understanding your customers and improving interactions with them, but only if you know how to use the CRM to its…

Improving Customer Segmentation With Machine Learning

by CommenceCRM

Successful marketing is defined as offering the “right product to the right person at the right time”. In order to actually market to customers successfully, it’s important to sort them…

How Bad Data Can Negatively Influence Your Decision Making Process 

by CommenceCRM

Data is one of the most valuable resources any business could have, whether it’s for your marketing or sales teams. However, data is only useful when it is of high…

Sales Leader’s Question: When to terminate?

by Dave Kahle

Question: Our business has been struggling for the last year or so. Several of my salespeople are just not producing.  I’m not sure I can continue to work with them. …

How CRM Helps Manufacturing Businesses Accelerate Their Marketing and Sales

by CommenceCRM

As a manufacturer, it can be tempting to ignore your need for customer relationship management software (CRM). After all, your focus is mostly on your supply chain, production, and distribution….

Improve Your Sales Outcomes by Using CRM Predictive Analytics

by CommenceCRM

Organizations typically utilize multiple sales tech software to bring in more customers. However, having more of these tools doesn’t necessarily equate to more products sold. Sometimes, the only thing that…

How a Well-Managed CRM Becomes a Supply Chain Manager’s Key to Success

by CommenceCRM

From procurement to logistics to distribution, it seems as though supply chain management (SCM) is separated entirely from customer interactions. In reality, customer-driven demand is what propels supply chain operations…

7 Essential Tools Every Project Manager Should Know About

by CommenceCRM

Project management is a lot like steering a ship – it’s crucial to know which direction to take and what tools are needed for a smooth sail. For every project,…

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