What Factors Influence Customer Satisfaction?
by CommenceCRM
Any organization in any industry has one common goal: to satisfy their customers. Customer satisfaction is a metric that measures how happy customers are with a business’s products, services, and capabilities. It’s a reflection of how a customer feels when interacting with your brand: poor customer satisfaction leads to negative reviews, while satisfied customers will help you build your brand. So what are the factors that influence customer satisfaction? The three major factors that affect modern customer satisfaction are customer understanding, service, and technology. By tapping into these factors, you can provide positive, consistent customer experiences and create real customer…
How to Persuade Your Team to Adopt New Technologies Like CRM
by CommenceCRM
Modern technologies help businesses streamline everyday operations, but not all employees are receptive to change. If even one employee is unable to use the new platform or software, your business…
How to Improve and Optimize Customer Lifecycle Stages
by CommenceCRM
The beauty of the customer lifecycle is that each stage can be optimized. The effects of one thoughtful change can reverberate through the journey and enhance the entire customer experience….
What Are the 4 Types of Market Segmentation?
by CommenceCRM
Market segmentation is the process of grouping buyers together based on their attributes. Often these common traits can help businesses understand driving behaviors, factors, and variables that can be recreated…
5 Key Aspects of Earning a Customer’s Loyalty
by CommenceCRM
At one point during your sales meeting, someone has probably mentioned the 80/20 rule wherein 80% of your profit comes from loyal customers and 20% comes from new customers. The…
Commence Awarded Top 10 Best Performing CRM Solutions 2020
by CommenceCRM
Commence Corporation a leading provider of CRM software solutions based in the United States has been awarded as a 2020 Top 10 Best Performing CRM solution. Anna Foster interviewed Commence…
What Is Social CRM and Should You Invest In It?
by CommenceCRM
With evolving expectations from your customers, keeping up with their demands is necessary if you want your company to stay competitive. Thankfully, there is a tool that makes this complex…
What Metrics Are Used to Measure Customer Acquisition and Retention?
by CommenceCRM
Looking at deals won VS closed might give you an idea if your sales strategy is successful or not, but it won’t help you understand if you have a profitable…
The Role of Behavioral Marketing In CRM System
by CommenceCRM
Behavioral marketing and a CRM system may feel like two entirely different concepts, but in reality they’re more like two sides of the same coin. Behavioral marketing is a technique…
How to Use Spin Selling to Close More Online Sales
by CommenceCRM
Anyone who’s had an introduction to sales has probably heard the term SPIN selling. It’s one of the oldest sales frameworks, and therefore also one of the most tried and…
What Is the Difference Between Contact Management Software and CRM
by CommenceCRM
Plenty of articles online equate contact management software (CMS) and customer relationship management software (CRM), which doesn’t guide you in choosing between the two. So, how is a CMS different…
