Commence CRM Gives Laser-Sharp Focus to Sales Teams With New Lead Scorer

Latest Addition to Award-Winning Customer Relationship Management Software Helps Companies Increase Sales Effectiveness

TINTON FALLS, NJ–(Marketwire – April 26, 2010) –  Commence Corporation, a leading provider of Customer Relationship Management software for small to mid-size enterprises, today announced the availability of Commence Lead Scorer, the latest addition to its suite of award-winning CRM solutions. Commence’s lead scoring feature moves beyond traditional CRM programs and enables increased sales effectiveness by targeting high potential customers.

Commence Corporation’s CEO, Larry Caretsky, remarked, “Most companies rely on the expertise of their individual sales representatives to qualify opportunities, which can be inefficient and costly due to a lack of consistency. The amount of time sales teams are spending following up on poorly qualified opportunities may be costing more than most businesses might think. With the addition of our Lead Scorer, companies will receive critical sales intelligence that can support measurable results.”

The Lead Scorer is an automated business process that ranks and scores leads based on a set of pre-defined criteria. The criteria consist of a series of customizable questions that are used to automatically provide a score for each lead based on the responses entered into the system. With a standardized set of qualifiers established by sales management, the process is no longer dependent on the varying experience levels of sales representatives resulting in a high level of consistency.

Combined with Commence’s suite of fully integrated applications for sales, marketing and customer support, the Lead Scorer will give sales teams a laser-sharp focus on the most qualified sales opportunities. By including an automated drip-marketing application that is directly tied to the lead qualification system, the solution nurtures each long-term lead with periodic mailings so the sales team can spend the most time on their most qualified opportunities.

“Commence has a long history of consistently providing added value to our customers. We’re the only CRM that delivers this unique lead scoring functionality at no additional charge to users,” added Caretsky. “By relying on Commence Lead Scorer, companies will shrink their sales cycles and improve their bottom-line results.”

The Commence CRM solution, which may be deployed on-premise or on-demand as a software-as-a-service (SaaS CRM), provides a consolidated system for all customer information, as well as powerful reporting and analytics and support for remote and mobile users. More information about Commence Lead Scorer can be accessed at www.commence.com.

About Commence Corporation
Founded in 1988, Commence develops and delivers a diverse suite of award-winning CRM products that integrate people, processes and technology. Delivered via the popular software-as-a-service (SaaS) model or implemented as on premise licensed software, Commence CRM solutions are used by thousands of companies to streamline sales and customer service front-end business processes. As a result, Commence clients increase workforce productivity, generate positive customer interactions, and reduce cost. More information about Commence can be accessed at Commence.com or at 1-877-COMMENCE.

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