Don’t Let Quality Leads Slip Away: Executive Takes Action with CRM Software

Slipping AwayLarry Caretsky, Commence CEO, has released the white paper “Don’t Let Quality Leads Slip Away: Executive Takes Action with CRM Software.”  

Here’s an excerpt including the introduction and you can download the full white paper below:

“As a sales executive of a computer software firm, I became consistently frustrated when comparing the number of leads that we generated every quarter to the number of new business opportunities we closed. Something just didn’t add up so I decided to dig into this and find out what was going on…

The project was driven by our internal requirements and the frustration shared by so many executives I had interviewed who were looking to address this business challenge.”

Click to view or download the full CRM Whitepaper.

Image by Ben Andreas Harding on Flickr under Creative Commons license.

One thought on “Don’t Let Quality Leads Slip Away: Executive Takes Action with CRM Software

  1. Customers are a company’s most valuable asset. When a CRM system is put into place, the activity can be tracked, and important information on this customer can be generated. With this enhanced customer information, a company can have a greater insight into this customer, or potential customer and as a result of this data, it can help with up sales, product recommendations, and in general a better level of overall customer satisfaction.

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