TINTON FALLS, N.J. / MMD Newswire/ April 21, 2011 –- Commence Corporation, a leading provider of Customer Relationship Management (CRM) software for mid-size and small enterprises, has announced the release of a CRM Best Practices E-Book which may be downloaded from the company’s web site at no cost.
Today’s sales environment is characterized by intense competition, strategic sourcing contracts, online purchasing, customer pressure for self-service and an ongoing debate over fee-based services. To thrive in this environment, businesses need more than leading CRM technology to achieve long term growth and many are beginning to look outside their four walls for growth ideas. In an effort to help businesses sell more and sell more effectively, Commence Corporation has developed a compendium of more than 40 Smart Business Practices, culled from interviews with leading executives within high growth companies and building on a comprehensive review of published perspectives on smart selling.
“… the only path to successful selling is to first develop a consistent marketing and sales process…”
Commence Corporation CEO
“Commence Corporation knows that the information technology investments of sales departments are often wasted due to failed implementations and lack of structure,” says Larry Caretsky, president of Commence and author of the e-book. “This study focuses on the keys to successful selling, all of which can be enhanced with the proper application of technology.” Based on the company’s extensive experience, Commence believes that the only path to successful selling is to first develop a consistent marketing and sales process, then utilize these processes in a disciplined manner reinforced by dynamic training and carried forward through effective coaching. Many companies are contemplating adding a centralized sales and marketing database system sometimes called CRM, sales force automation or contact management. The objective of the e-book is to ensure that these initiatives, by whatever name, succeed for sellers and deliver the results promised.
Commence develops and delivers a diverse suite of award winning CRM software that integrates people, processes and technology. Commence CRM solutions are using throughout the world to streamline sales and customer service front office business processes. Commence is delivered online as a cloud based CRM solution or as a desktop CRM system. For more information about Commence’s web based CRM offerings visit the company’s web site at www.commence.com.