CRM Software Resources

Customization is Key to Realizing Value from CRM Software

By CommenceCRM / December 27, 2023

Just about everyone who is living above ground has heard of CRM software and the promises of using CRM to build efficiency into your organization. It is a good story and how can you argue with CRM’s ability to capture, track, manage and share vital customer information within your organization?  You can’t, which is why tens of thousands of businesses…

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It is Time to Invest in Customer Profile Software

By CommenceCRM / July 13, 2023

  Customer profiling software programs continue to evolve and now enable companies with the ability to capture vital information about customers such as their buying habits, latest purchases, and the level of service they expect. Commence Corporation, manufacturer of Commence CRM, has taken a leadership position in this area and offers customer profile software that provides an in-depth view of…

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Marketing Should Be Tied to Customer Segmentation

By CommenceCRM / March 22, 2023

Customer segmentation is a hot topic today as businesses want to be more efficient in controlling the cost of customer acquisition. So, what is customer segmentation? Customer segmentation is all about identifying how you can maximize profits from your customer base. It’s about creating specific segments or categories of customers across a variety of data points so that you can…

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Pressure Mounts from Salesforce Competitors

By CommenceCRM / January 9, 2023

After years of excitement and rapid growth the shine may be coming off the apple at Salesforce.com, and competition may be the culprit. Layoffs, the closing of multiple offices and a falling stock price is now taking place at Salesforce and one has to wonder what is next for this industry giant. According to industry analysts the CRM sector is…

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What is Missing with Today’s E-mail Marketing Services?

By CommenceCRM / September 16, 2022

Every business today large or small is looking to build brand recognition and generate new business opportunities. This seems like an easy task. Just purchase a list of prospects, upload the file to one of the popular e-mail marketing services, select the template you wish to send and wait for the inquiries to come in. Those that have taken this…

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Top of Mind Awareness (TOMA)

Commence CRM Delivers TOMA – Top of Mind Awareness

By CommenceCRM / September 9, 2022

What is Top of Mind Awareness or TOMA? It is a lead generation and nurturing program introduced by Commence Corporation in conjunction with their Sales and Marketing CRM software that is quickly gaining traction. Here is why. CRM software is typically purchased to manage customer data, generate new business opportunities, and automate the sales process, but despite all the hype…

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How To Create a Successful E-Mail Marketing Campaign

By CommenceCRM / August 26, 2022

How many e-mails have you received from companies trying to sell you a list of contacts in your industry? It doesn’t stop and I suspect it is because there are companies that purchase these lists because they are desperate to generate new business opportunities and do not have a contact list to mail to. So, let’s say you buy one…

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The Most Efficient Way to Generate New Business

By CommenceCRM / July 15, 2022

Many small to mid-size companies have become frustrated with their ability to generate new business.  This frustration usually stems from the following. We are so busy that we just don’t have the time to commit to creating a marketing plan. We are a small business and do not have a marketing professional on our staff so there is no one…

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Efficient Customer Management Requires Segmentation Software

By CommenceCRM / June 28, 2022

If you want to efficiently manage customer relationships you need a software package that allows you to categorize your customers based on a myriad of criteria such as their industry or SIC code, specific products or services they may have purchased, company size, government or non-government accounts, and more. What you essentially need is the ability to create a separate…

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Commence CRM, an All-In-One CRM Solution

By CommenceCRM / June 17, 2022

Commence Corporation, manufacturers of Commence CRM, is addressing a need that has been troublesome for many small to mid-size businesses for years.  It’s data consolidation.  CRM systems designed for the small to mid-size businesses traditionally manage accounts, contacts and sales, leaving businesses with no option but to use multiple third-party solutions to manage other components of their business such as…

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